The first episode of Telltale Games’ The Wolf Among Us hits Xbox 360 and PC on Friday (October 11) and the publisher today released a revealing launch trailer for the game.

The game is based on the popular Vertigo Fable comics. Bigby Wolf, the Sheriff of Fabletown, will be the main character in the game. Players will use the Wolf’s powers to try and protect his fellow fairy tale characters, making decisions along the way that will affect outcomes in future episodes.

The Wolf Among Us is Telltale’s first new adventure game since last year’s surprise hit, The Walking Dead. Returning to the comic world makes sense for the publisher, and the art style seen in the trailer certainly matches the world of Fables well.

However, the strength of The Walking Dead adventure game was its spectacular writing and characterization. Without those things, The Wolf Among Us could end up being closer to Telltale’s Jurassic Park: The Game than last year’s award-winning offering.