Content Curation: What Does it Take to Be Successful?

WebProNews had a little Q&A with Kate Brodock, the Executive Director of Digital and Social Media at Syracuse University about content curation on the web. She will be giving a talk on this subject at BlogWorld next week, but we…

Demand Media Talks Pluck 5 Discovery, Exchange & Management Engines

This week, Demand Media announced Pluck 5, the latest version of its social platform, which is used by some pretty big brands, such as AARP, Kraft, NFL, NPR, Target, USA Today and Whole Foods. In addition to launching some new…

Will Everyone Be Using 100% Web-Based Signatures in 4 Years?

Last month, Adobe announced that it had acquired EchoSign, a provider of electronic signatures. WebProNews recently discussed the evolution of e-signatures and cloud-contracting and the future of the technology with EchoSign’s Founder and former CEO Jason Lemkin (now working for…

Augmented Reality To Become Our Sixth Sense?

Late last month, augmented reality developers Layar announced that it was making its platform available to all developers of iOS apps, opening the door for a lot more innovation and practical use-cases for AR technology. "All apps and services that have a location aspect can now easily and without license costs be enhanced with an AR view of their content," Layar co-founder, Maarten Lens-Fitzgerald told WebProNews. "It fits with the new trends within the AR industry, which is the democratization of this new medium – lowering the barrier to enter the new realm of AR."

How IntoNow Plans to Monetize Your Conversations About the Shows You’re Watching

A new startup called IntoNow has been generating some buzz with a social TV app for the iPhone/iPad. Founder and CEO Adam Cahan told WebProNews about how it works, and why users will find it useful for entertainment content discovery based on what you have in common with your friends’ viewing habits. 

Why It’s Easier for a Startup (Than For Google) to Take Action on Content Farms

A couple weeks ago, we reported that DuckDuckGo had followed its own blocking of content farms (like eHow) by promoting content from wikiHow. This begged the question: how much better is wikihow’s content? We had a conversation about that with Jack Herrick, founder of wikiHow (and one-time owner of eHow).

DuckDuckGo Founder Makes the Case For His Search Engine (vs. Google)

Gabriel Weinberg, founder of alterative search engine DuckDuckGo sat down to talk with WebProNews about what people can get out of DuckDuckGo that they can’t get from the Google experience. 

"I’m not anti-Google," he says. "I know that they take privacy very seriously, and I respect what they’re doing, but they’re doing a few things that – one they can avoid, and one they can’t avoid – and both of which, we don’t do."

The FTC Endorsement Guidelines a Year Later

As you may recall, about a year ago, the Federal Trade Commission (FTC) set some guidelines into motion, concerning endorsements and testimonials. The main point of these guidelines was to ensure full disclosure when people lending endorsements and testimonials receive any kind of compensation from the marketer or advertiser. 

The Daily Deals Industry in 2011

The daily deals industry is an exciting space to watch right now, as evidenced by Google’s recent $6 Billion offer to buy Groupon, Amazon’s $175 million investment in LivingSoical, Facebook’s recent launch of Facebook Deals, and all of the other competitors looking for a pie

Optimize Press Releases For Customers, Journalists And Bloggers
More WebProNews Videos You can put out press releases and just sit there and hope your stories get picked up and/or read by customers, but it helps if you optimize them for those who are most likely to be interested.…
Social Media Has Been Around for Centuries. It’s Not About the Tech.

Connecting with people shouldn’t be about what social networks you’re using. It should be about connecting with people. Yes, you need to look at where your audience is at, but you shouldn’t be using Twitter just for the sake of using Twitter if you’re not using it to communicate to the right people. 

The Need for a Flexible Employee Social Media Policy
More WebProNews Videos How strict are you when it comes to employee social media use? Have you taken the time to develop a social media policy? Guidelines for staff to follow?  Deb Schultz, a partner with the Altimeter Group shared…
What Google Acquiring Groupon Would Mean For Both Companies

Update:  Groupon has reportedly rejected Google’s offer.

An Inside Look at How Microsoft Handles SEO Across its Massive Site
More WebProNews Videos WebProNews sat down with Derrick Wheeler, Senior SEO Architect at Microsoft to talk about large scale SEO and how Microsoft manages SEO across it's huge multi-business, global website.  Chances are you don't have a site that matches…
How and Why Remarketing Can Gain Back Lost Customers

Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents. 

If “Likes” Are The New Links, Content Quality Should Increase
More WebProNews Videos It's become increasingly clear that social interactions with content are in important element in the promotion and visibility of that content. Beyond the simple viral nature of Facebook "likes" and Twitter retweets, they have simply become part…
Know The Rules of the Communities When Marketing in Social Media
More WebProNews Videos WebProNews recently sat down with Kelsey Advertising & Design interactive director Brandon Eley. He told us, "A lot of times brands and companies go out on the web, and they think that they want to embrace social…
Location-Based Services Too New to Know How They’ll Be Abused

Last week, Symantec’s MessageLabs Intelligence Sr. Analyst Paul Wood shared some predictions for online threats in the coming year with us. With the increasing emergence of location-based services, we wondered what kind of threats (beyond the obvious) come with this new territory. 

Getting Added Twitter Value From Press Releases
More WebProNews Videos As you may know, press releases can cater to traffic from search engines and social media, for one thing just getting them out there to be found and shared is huge. Lisa Buyer, CEO of The Buyer…
Stop Thinking About Social Media as a Separate Marketing Channel
More WebProNews Videos For those who are finding the greatest success in social media marketing, social media is just instinctually part of the mix. It's not an afterthought, and it's not a completely separate undertaking. It's just part of how…