WebProNews had a little Q&A with Kate Brodock, the Executive Director of Digital and Social Media at Syracuse University about content curation on the web. She will be giving a talk on this subject at BlogWorld next week, but we…
Will Everyone Be Using 100% Web-Based Signatures in 4 Years?
Last month, Adobe announced that it had acquired EchoSign, a provider of electronic signatures. WebProNews recently discussed the evolution of e-signatures and cloud-contracting and the future of the technology with EchoSign’s Founder and former CEO Jason Lemkin (now working for…
Augmented Reality To Become Our Sixth Sense?
Late last month, augmented reality developers Layar announced that it was making its platform available to all developers of iOS apps, opening the door for a lot more innovation and practical use-cases for AR technology. "All apps and services that have a location aspect can now easily and without license costs be enhanced with an AR view of their content," Layar co-founder, Maarten Lens-Fitzgerald told WebProNews. "It fits with the new trends within the AR industry, which is the democratization of this new medium – lowering the barrier to enter the new realm of AR."
Why It’s Easier for a Startup (Than For Google) to Take Action on Content Farms
A couple weeks ago, we reported that DuckDuckGo had followed its own blocking of content farms (like eHow) by promoting content from wikiHow. This begged the question: how much better is wikihow’s content? We had a conversation about that with Jack Herrick, founder of wikiHow (and one-time owner of eHow).
DuckDuckGo Founder Makes the Case For His Search Engine (vs. Google)
Gabriel Weinberg, founder of alterative search engine DuckDuckGo sat down to talk with WebProNews about what people can get out of DuckDuckGo that they can’t get from the Google experience.
"I’m not anti-Google," he says. "I know that they take privacy very seriously, and I respect what they’re doing, but they’re doing a few things that – one they can avoid, and one they can’t avoid – and both of which, we don’t do."
The FTC Endorsement Guidelines a Year Later
As you may recall, about a year ago, the Federal Trade Commission (FTC) set some guidelines into motion, concerning endorsements and testimonials. The main point of these guidelines was to ensure full disclosure when people lending endorsements and testimonials receive any kind of compensation from the marketer or advertiser.
The Daily Deals Industry in 2011
The daily deals industry is an exciting space to watch right now, as evidenced by Google’s recent $6 Billion offer to buy Groupon, Amazon’s $175 million investment in LivingSoical, Facebook’s recent launch of Facebook Deals, and all of the other competitors looking for a pie
Optimize Press Releases For Customers, Journalists And Bloggers
More WebProNews Videos You can put out press releases and just sit there and hope your stories get picked up and/or read by customers, but it helps if you optimize them for those who are most likely to be interested.…
What Google Acquiring Groupon Would Mean For Both Companies
Update: Groupon has reportedly rejected Google’s offer.
An Inside Look at How Microsoft Handles SEO Across its Massive Site
More WebProNews Videos WebProNews sat down with Derrick Wheeler, Senior SEO Architect at Microsoft to talk about large scale SEO and how Microsoft manages SEO across it's huge multi-business, global website. Chances are you don't have a site that matches…
How and Why Remarketing Can Gain Back Lost Customers
Late last year, Advertise.com and the Search Engine Marketing Professional Organization (SEMPO) shared some interesting findings from a survey on ad technology, and found that remarketing (sometimes called retargeting) was considered the most under-utilized online marketing technology by nearly half or respondents.
Location-Based Services Too New to Know How They’ll Be Abused
Last week, Symantec’s MessageLabs Intelligence Sr. Analyst Paul Wood shared some predictions for online threats in the coming year with us. With the increasing emergence of location-based services, we wondered what kind of threats (beyond the obvious) come with this new territory.