Twitter, Which Can’t Attract New Users, Is Running World Series Ads

Twitter, a company that’s basically had the same amount of users for the past year, is looking to improve its reach with a new TV ad running during the World Series. It’s called “Post Season”, and the 30-second spot highlights…

AOL Extends Publicis Partnership Into Programmatic Video, Linear TV

At Advertising Week in New York City, AOL and Publicis Groupe announced an expansion of their six-year partnership into programmatic video and linear TV advertising. As a result, VivaKi and all agencies inside of Publicis Groupe will gain access to…

Samsung Galaxy S4 TV Ad Hits the Web, is Boring

Nearly a decade ago, Apple proved that advertising was key in getting consumers hooked on their brand. Memorable iPod commercials used color and indie music to create Apple’s new image as the company that sells the best portable electronics. It’s…

ComScore Report: Surviving the Upfronts in a Cross-Media World

ComeScore just released a report on cross-media advertising and marketing efforts and what the matured state of online video brings to the effectiveness of a well-rounded campaign. The report features many actionable insights for advertisers, agencies and media buyers who…

Nielsen and Google AdWords Study Younger TV Viewers

Google and Nielsen have partnered up to do some research into people’s television watching habits. What they found was that there’s a significant portion of the population who doesn’t spend that much time watching TV. About 31% of people age…

Tablets Show Strong Advertising Effort, But Not Enough to Beat the iPad

The iPad is the hottest tablet on the market, and according to industry researcher IHS iSuppli, it will dominate until at least 2015. Not only is Apple’s product the most popular in the market, but it also has the most effective advertising campaign based on a new study.