Google Combines Keyword Tool, Traffic Estimator Into Keyword Planner

Google has combined the Keyword Tool and the Traffic Estimator into one tool called the Keyword Planner. “Behind every successful AdWords campaign are well planned out keywords and ad groups,” says AdWords product manager Deepti Bhatnagar. “In the past, you…

Google AdWords Updates Keyword Tool and Traffic Estimator

In order to help users build better, more focused advertising campaigns, Google AdWords has updated its Keyword Tool and Traffic Estimator capacities. Both functionalities assist users in gauging how certain keywords or ad groups might perform, to more effectively put…