Small businesses are getting more and more opportunities to get some real use out of Facebook. For example, AT&T’s Buzz.com has created a way for brick and mortars to get some positive recommendations through Facebook users’ news feeds.
Facebook E-Commerce: What Online Retailers Have Been Looking For?
Facebook has over 400 million active users. In the U.S. Facebook surpassed Google as the top site about a week and a half ago in terms of visits for a week. Consider that consumers are getting more comfortable with online shopping from their mobile device, and that social media (at least in significant part), is driving mobile usage.