“We believe retail is at a tipping point,” said Robert Peck of SunTrust Robinson Humphrey in a note to clients. “E-Retailers are leveraging new capabilities in old business models to expand existing and new markets like apparel, grocery and personal…
It’s Getting Harder To Ignore Social For Ecommerce Traffic
More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually…
Is Facebook More Effective Than Pinterest For Ecommerce?
According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling,…
Payvment Shuts Down, Team Reportedly Acquired By Intuit
Facebook ecommerce platform company Payvment announced that it is shutting down as its team joins a new, unspecified company. The platform will be shut down on February 28. The company in question is Inuit, according to TechCrunch, though it’s unclear…
Pinterest Beats Facebook in Social Commerce
Pinterest is beating Facebook in the way of e-commerce, according to this nifty infographic. But it is important to recognize the source when analysing this data. Pinterest users spend more and visit more according to Boticca.com, who recently released a…
8thBridge CEO on New Tool for Social Shopping
Back in 2009, 8thBridge was the first company to enable “f-commerce” through the launch of the 1-800-Flowers Facebook store. There was a lot of excitement as many other brands came on board with their own Facebook storefront, but, unfortunately, the concept has yet to really take off.
Exclusive: How Universal Does Social Commerce, And Why Your Business Should Do It Too
Universal Pictures is using Facebook to create buzz and drive ticket sales for a number of its new films, including Big Miracle, Safe House, and The Lorax, and is utilizing social media management platform Friend2Friend for some social commerce efforts.…
ShopIgniter Brings Group Gifting To Facebook With New Social Commerce App
ShopIgniter announced today that is launching a social commerce platform on Facebook that give brands a direct way to do business with customers. With what they’re calling Enterprise Social Commerce Platform, the new tool will help brands offer a variety…
Social Commerce Still Needs To Clear Security Concern Hurdles
The biggest obstacle to consumer adoption of social commerce appears to be security concerns. A study from Digitas finds that nearly half (45%) of social media users would be “at least somewhat comfortable” giving their credit card info to a…
The Psychology Behind Social Commerce [Infographic]
We’ve seen that social networks can play a big role in holiday shopping: But social media and e-commerce are getting closer together all year long. The following infographic from TabJuice looks at the psychology of social commerce:
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