The SEMPO (Search Engine Marketing Professional Organization) Board of Directors has sent a letter to FTC Chairman Jon Leibowitz regarding search labeling transparency. The theme of the letter is in line with the open letter written to the Commission by…
SEO Budgets Grow, Google Tells You What To Avoid
Google has been making SEO more difficult for years, and perhaps that’s why a new study from SEMPO, the world’s largets search marketing-specific nonprofit trade organization, has found that SEO spending is still healthy, despite all of the freely available…
SEMPO: FTC Shouldn’t Regulate Google and Other Search Engines
As companies continue to call for regulation of Google, search industry organization SEMPO has come to the search engine’s defense. The Search Engine Marketing Professional Organization recently sent a letter to FTC Chairman Jon Leibowitz in an effort to explain why regulation is not a good idea.
SEMPO Talks State of Search Engine Marketing
The Search Engine Marketing Professional Organization (SEMPO) has shared the results of its annual State of Search Marketing Report. WebProNews talked about the findings with SEMPO’s outgoing president Sara Holoubek at the Search Engine Strategies conference in New York (more exclusive interviews from the conference can be viewed here).