Pinterest just announced its new Marketing Developer Partners (MDP) program with the goal of helping businesses get more value of their Pinterest efforts.
It's basically like P...
The fewer people a business has, the harder it is to do marketing right.
Most small and medium-sized businesses don't think they have the time or knowledge to manage their digi...
Click-through rates for Facebook ads have gotten tremendously better over the past year if findings in a new report are any indication. This comes as advertisers adopt different ty...
Square just announced a new service that might make email marketing service providers a little nervous. It's called Square Marketing, and comes with an email marketing solution for...
As more consumer data is available to brands than ever before, you might think that brands would be able to capitalize on this, and know their customers better than they know thems...
IBM and Econsultancy have some new research out suggesting a "massive perception gap" between how well brands think they are marketing to their customers and how well customers act...
After all these years, email is still the most effective online marketing channel. Chances are you're spending a lot of time trying to improve your search and social campaigns, but...
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most...
Facebook marketing hasn't gotten any easier over the years, and perhaps in recognition of that fact, the company just announced some new resources for marketers aimed at helping ed...
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