Tag: semper

Adobe Looks At Enhanced Campaigns’ Impact On CPCs, Tweaks Media Optimizer Algorithm
Adobe has released a new report analyzing Google's Enhanced Campaigns from about 100 major U.S. advertisers ($100+ million ad spend). It looks at data from the past three months, a...
Read More
Facebook Is Killing Its Sponsored Search Results
Facebook is getting rid of sponsored search results as it cuts down on the available number of ad units. Facebook has been giving news outlets the following statement: In k...
Read More
Is The Facebook Hashtag A Game-Changer In Marketing?
There have been rumors that Facebook would launch functional hashtags for quite some tim...
Read More
Facebook Is Getting Rid Of Over Half Of Its Ad Units
Facebook announced today that it is cutting the number of ad units it offers to marketers in half. Actually, they have 27 different ad units right now, and when all is said and don...
Read More
Twitter Reportedly Working On Answer To Facebook Exchange
Twitter is reportedly working on an ad-retargeting exchange, similar to the Facebook Exchange (FBX), in its continued push to provide more advertising options and to better monetiz...
Read More
Twitter Has Marketers And Advertisers In Mind This Week
Twitter is letting loose a lot of new advertising and marketing offerings. Earlier this week, Twitter...
Read More
Can Yahoo Keep Its Promise Of Not ‘Screwing Up’ Tumblr?
On Monday, Yahoo announced that it has signed an agreement to...
Read More
Google Discusses Google Play SEO For First Time
Search Engine Optimization has changed a lot over the years, and with mobile ecosystems rising in prominence, there are things that need to be taken into consideration that simply...
Read More
Native Advertising Trend Has Some (Including Google) Concerned
Native advertising spend is on the rise, and is expected to reach $4.57 billion in 2017. For comparison, last year it was at $1.63 billion, and is projected to hit $2.36 billion th...
Read More
Domino’s Creates A DVD With Pizza Smell As Part Of New Ad Campaign
Domino's is no stranger to odd and bizarre marketing stunts. It's latest - a DVD that smells like a pizza - may be one of i...
Read More
Google Announces A New AdMob Revamp
At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some addit...
Read More
JC Penney’s New Ad: You Came Back To Us, Thank You
A couple weeks ago, JC Penney put out an ad essentially begging cus...
Read More
‘105-Year-Old Bacon Woman’ The Latest Oscar Mayer ‘Old People And Meat’ Campaign
A 105-year-old woman who loves bacon has gone viral. Pearl Cantrell, apparently eats bacon for every meal, and even tries to convince her family and friends to eat more. Natural...
Read More
TripAdvisor Launches Review Express Email Marketing Tool
TripAdvisor has a new service for businesses called Review Express, which sends bulk emails to customers on said businesses'...
Read More
Get the WebProNews newsletter delivered to your inbox

Get the free daily newsletter read by decision makers

Subscribe
Advertise with Us

Ready to get started?

Get our media kit

Advertise with Us