Whenever Google updates, tweaks, replaces or improves its search algorithms, webmasters the world over anxiously wait to see how it will impact their rankings.
Google’s latest u...
Google received a welcome victory in the European Union’s highest court in relation to the EU’s “right to be forgotten” rules.
For the past five years, EU citizens have enjoyed th...
“Search has changed,” says Howard Lerman, CEO of Yext. “It used to all be about websites where you'd type in a keyword and you get ten blue links back on a...
“Do you want to know what's better than being on page one of Google?” asked digital marketing expert Neil Patel. “Not just ranking number one, but owning t...
Self-made marketing phenomena Neil Patel says that there is an alternative to buying Google Ads to grow your company. The answer he says is creating...
Google is now relying on behavioral data that it gets from searchers, Chrome users, Android, etc. as the primary way that it ranks pages, according to Moz founder Rand Fishkin, who...
One of the most powerful ways for a business to drive sales is via video reviews on YouTube. Earlier this year, Google made that even more effective by combining the power of video...
If you've never heard of a "crawl budget" you're not alone. It's actually something that most publishers don't have to worry about, as long as your pages tend to be crawled by Goog...
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