Google launched Search Funnels columns a little over two years ago (three years after first introducing Search Funnels reports), enabling advertisers to incorporate Search Funnels data into their everyday optimizations by adding the columns to their campaign, ad group, keyword…
Google Adds Search Funnel Columns In AdWords Tabs
Google announced the launch of new Search Funnels columns in AdWords so advertisers can add them to their campaigns, ad groups, keywords and ad tabs. “Search Funnels show you how users search for products before converting, allowing you to make…
Google Tells You All About How To Use Search Funnels
Google recently hosted a 50-minute webinar on AdWords Search Funnels. Google has shared the video in its entirety, so if this is an area you want to learn more about, dig in: Google doesn’t stop there, however. Simon Rosen, Global…
Google Search Funnels Interface Redesigned
Back in 2010, Google launched Search Funnels, an AdWords tool, which helps advertisers make decisions based on search impressions and clicks so they can try to improve their conversion rates. The tool has received a refresh. The previous version will…
Google Introduces AdWords Search Funnels Reports
Last night, your humble author watched an episode of The X-Files in which a sick boy got a new liver. The twist was this: the boy got a new liver after a man who built Rube Goldberg machines survived four attempts on his life and won the lottery. And a new set of reports known as AdWords Search Funnels acknowledges the same principle of cause and effect.