Study Finds Consumer-Generated Content Boosts Conversions, Revenue

Bazaarvoice has some new research out looking at how brands and retailers drive business value with consumer-generated content (CGC). This includes reviews, questions and answers, social media posts, pictures, videos, and chat comments. According to the report, brands and retailers…

Google Drops the Google+ From Business Reviews

Google is reportedly no longer requiring users to have Google+ accounts to leave reviews. Given that Google+’s popularity never really caught on, this could open up the door for local businesses to get a lot more reviews on Google for…

Google Gives 3 ‘Best Practices’ For Bloggers Reviewing Free Products

On Friday, Google took to multiple company blogs to lay out a few “best practices” for bloggers and companies when it comes to the ladder giving the former free products, and the former reviewing them. These are to keep you…

Companies Pay Up For Fake Yelp Reviews

New York Attorney General Eric Schneiderman announced settlements with Machinima, Inc. and three other companies in separate investigations regarding the companies’ role in posting fraudulent content on the Internet. This includes fake Yelp reviews. Machinima agrees to pay $50,000 for…

Yelp Discusses Its Local Ad Sales Efforts

Yelp released its financials for Q4 on Monday. With the company’s everlasting battle to debunk “conspiracy theories” about its business practices back in recent headlines, we checked in with what the company had to say on its earnings conference call.…

Yelp Puts ‘Extortion Conspiracy Theory’ Back Into Spotlight

Well, the Yelp “extortion” (or lack thereof) narrative is back in the news. For years, the company has been accused by business owners of burying positive reviews when the owners decline to pay for advertising on Yelp. Yelp has always…

Yelp Shows Users View Counts For Their Reviews

Yelp announced that all users can now see how many people have viewed their reviews for the 90 days prior. This should only encourage people to post more reviews, because people love to see stats about the things they’ve done…

Yelp Reviews Under Government Spotlight

On Tuesday, Yelp and other members of the Consumer Electronics Association, including Zenefits and R Street Institute, briefed Congressional staff, businesses, and advocacy organizations on SLAPPs (Strategic Lawsuits Against Public Participation) and what it calls “chilling impacts” of lawsuits filed…

Yelp Earnings Please Investors

Yelp just released its financial results for Q3, beating Wall Street expectations with revenue of $143.6 million, and earnings per share of $0.03. Net revenue was up 40% year over year. Yelp’s cumulative reviews grew 35% year over year reaching…

Yelp Strips Businesses Deemed ‘Shady’ Of Ratings And Reviews

Yelp is cracking down harder and harder on businesses it considers to be engaging in shady practices. It’s not only slapping more businesses with consumer alert warnings, but it’s slapping many more with a new “reputation warning”. Is Yelp doing…