Advertising is no longer about simply placing ads in front of as many eyes as possible. The emergence of AI-driven programmatic advertising is transforming how bra...
OTT is increasingly being tested by advertisers as more inventory becomes available, says Nicole Whitesel, SVP of Enterprise Strategy at Publicis Media. “...
“The invite-only auction, which is I would say our new shiny toy that’s getting wrapped in the PMP, provides us the opportunity for a variable floor price,...
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more eff...
AOL announced that it has formed a new programmatic and publisher solutions partnership with A+E Networks that will enable the latter to leverage AOL's programmatic platform as a p...
Adobe announced that it is rolling out what it is calling "the industry's most advanced" global programmatic advertising platform, specifically for advertisers and publishers using...
IgnitionOne released its Q2 2015 Digital Marketing Report this week, highlighting data and trends in search, programmatic display, social, and mobile advertising. The company mana...
The Interactive Advertising Bureau (IAB) released a new study conducted by Ovum looking at over 200 brand marketers and their perceptions of mobile advertising. It found that most...
Mobile ad exchange TapSense announced the launch of what it says is the industry's first programmatic ad platform for the Apple Watch, even before the device itself is released. Th...
Apple announced it is providing access to its 250,000 apps in over 100 countries to demand-side-platforms and ad tech companies for programmatic ad buying.
Participating partne...
Yahoo announced that it has agreed to acquire programmatic video advertising platform BrightRoll for $640 million in cash. The platform will be combined with Yahoo's premium deskto...
Disqus, the blog commenting product that appears on sites all over the Internet (including this one), announced that it's launching programmatic ad buying for its Sponsored Comment...
AOL, Microsoft, Yahoo, and Yieldex have worked together on the new OpenDirect technical specification for programmatic ad sales, and have provided an early version to the Interacti...
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