Should Google Show Press Releases As News?

As you’ve probably noticed in the past, Google sometimes includes an “In the News” section in its search results. This points users to a few sources that have newsy information about whatever it is that they searched for. The feature…

Press Release Sites Take A Hit In Google’s Rankings

It would appear that some big name press release distribution sites have taken a hit in Google. Sean Malseed at Seer Interactive pointed out that PRWeb lost over half of its traffic, and dropped out of the first 20 Google…

Velveeta Shortage Could Cause ‘Cheesy Meltdown’ For Kraft

It definitely looks as though a lot of Super Bowl parties across the country will be without one party favorite – Velveeta cheese dip. Kraft Foods Group, Inc. has confirmed that there is indeed a massive shortage of the ever-popular cheese-like…

Google Discusses Its New Official Link Rules

Google has some new rules for the kinds of links it allows (or doesn’t allow, rather). The concepts are actually not exactly new, but Google has updated its official documentation to reflect its views of certain kinds of links. Are…

The Power of the Video Press Release

What’s the status of the traditional press release? Looking at other content marketing, it’s going video – which means there’s potential for enormous exposure online. You can imagine that reporters and bloggers are more apt to view an engaging video…

Business Wire Launches New SEO-Enhanced Platform

Business Wire is doing something to help press releases and other news draw more attention and get audiences more engaged in the content. Their new platform called, Smart Marketing Page (SMP), features an SEO-enhanced, multimedia experience that promises to be…

The Most Important Rule In Press for Your Business

One of the most mishandled, misunderstood and mis-constructed tools in the hands of businesses today is the press release. Business owners have a dizzying variety of opinions about how a release should be written, what the release should do and…

Business Wire Patents SEO Strategy

Press release distribution service Business Wire announced that it has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. So, basically…

Apple Responds to Location Tracking (About Time)

Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so. This is the unequivocal opening statement from Apple’s official release this morning.  This marks the first official response…

Optimize Press Releases For Customers, Journalists And Bloggers
More WebProNews Videos You can put out press releases and just sit there and hope your stories get picked up and/or read by customers, but it helps if you optimize them for those who are most likely to be interested.…