Study Finds Consumer-Generated Content Boosts Conversions, Revenue

Bazaarvoice has some new research out looking at how brands and retailers drive business value with consumer-generated content (CGC). This includes reviews, questions and answers, social media posts, pictures, videos, and chat comments. According to the report, brands and retailers…

Google Drops the Google+ From Business Reviews

Google is reportedly no longer requiring users to have Google+ accounts to leave reviews. Given that Google+’s popularity never really caught on, this could open up the door for local businesses to get a lot more reviews on Google for…

Companies Pay Up For Fake Yelp Reviews

New York Attorney General Eric Schneiderman announced settlements with Machinima, Inc. and three other companies in separate investigations regarding the companies’ role in posting fraudulent content on the Internet. This includes fake Yelp reviews. Machinima agrees to pay $50,000 for…

Yelp Discusses Its Local Ad Sales Efforts

Yelp released its financials for Q4 on Monday. With the company’s everlasting battle to debunk “conspiracy theories” about its business practices back in recent headlines, we checked in with what the company had to say on its earnings conference call.…

Yelp Earnings Out, CFO Steps Down

Yelp just released its financials for Q4 and full year 2015 with revenue of 153.7 million (up 40% year-over-year) for the quarter. Cumulative reviews grew 34% to approximately 95 million. Local advertising accounts grew 32% to approximately 111,000. CEO Jeremy…

Yelp Puts ‘Extortion Conspiracy Theory’ Back Into Spotlight

Well, the Yelp “extortion” (or lack thereof) narrative is back in the news. For years, the company has been accused by business owners of burying positive reviews when the owners decline to pay for advertising on Yelp. Yelp has always…

Yelp Shows Users View Counts For Their Reviews

Yelp announced that all users can now see how many people have viewed their reviews for the 90 days prior. This should only encourage people to post more reviews, because people love to see stats about the things they’ve done…

Yelp Reviews Under Government Spotlight

On Tuesday, Yelp and other members of the Consumer Electronics Association, including Zenefits and R Street Institute, briefed Congressional staff, businesses, and advocacy organizations on SLAPPs (Strategic Lawsuits Against Public Participation) and what it calls “chilling impacts” of lawsuits filed…

Yelp Strips Businesses Deemed ‘Shady’ Of Ratings And Reviews

Yelp is cracking down harder and harder on businesses it considers to be engaging in shady practices. It’s not only slapping more businesses with consumer alert warnings, but it’s slapping many more with a new “reputation warning”. Is Yelp doing…

Yelp Slaps 51 More Businesses With Consumer Alert Warnings

Yelp announced that it has released a new round of 51 consumer alerts, which will be posted on business pages for 90 days. That brings the total for this year so far to 185. In January, Yelp announced a round…