Amazon Sellers Trade Positive Reviews for Massive Refunds

Amazon sellers are encouraging users to delete negative reviews, even offering refunds above and beyond the sale price in exchange.

Study Finds Consumer-Generated Content Boosts Conversions, Revenue

Bazaarvoice has some new research out looking at how brands and retailers drive business value with consumer-generated content (CGC). This includes reviews, questions and answers, social media posts, pictures, videos, and chat comments. According to the report, brands and retailers…

Google Drops the Google+ From Business Reviews

Google is reportedly no longer requiring users to have Google+ accounts to leave reviews. Given that Google+’s popularity never really caught on, this could open up the door for local businesses to get a lot more reviews on Google for…

Companies Pay Up For Fake Yelp Reviews

New York Attorney General Eric Schneiderman announced settlements with Machinima, Inc. and three other companies in separate investigations regarding the companies’ role in posting fraudulent content on the Internet. This includes fake Yelp reviews. Machinima agrees to pay $50,000 for…

Yelp Discusses Its Local Ad Sales Efforts

Yelp released its financials for Q4 on Monday. With the company’s everlasting battle to debunk “conspiracy theories” about its business practices back in recent headlines, we checked in with what the company had to say on its earnings conference call.…

Yelp Earnings Out, CFO Steps Down

Yelp just released its financials for Q4 and full year 2015 with revenue of 153.7 million (up 40% year-over-year) for the quarter. Cumulative reviews grew 34% to approximately 95 million. Local advertising accounts grew 32% to approximately 111,000. CEO Jeremy…

Yelp Puts ‘Extortion Conspiracy Theory’ Back Into Spotlight

Well, the Yelp “extortion” (or lack thereof) narrative is back in the news. For years, the company has been accused by business owners of burying positive reviews when the owners decline to pay for advertising on Yelp. Yelp has always…

Yelp Shows Users View Counts For Their Reviews

Yelp announced that all users can now see how many people have viewed their reviews for the 90 days prior. This should only encourage people to post more reviews, because people love to see stats about the things they’ve done…

Yelp Reviews Under Government Spotlight

On Tuesday, Yelp and other members of the Consumer Electronics Association, including Zenefits and R Street Institute, briefed Congressional staff, businesses, and advocacy organizations on SLAPPs (Strategic Lawsuits Against Public Participation) and what it calls “chilling impacts” of lawsuits filed…

Yelp Experiments With Categorized Photo Browsing

Yelp announced a new way to browse photos – by category. You can now browse by things like food, interior, outside, drink, and menu. The feature comes as the company has been experimenting with using neural networks to learn more…

Government Agencies Get Yelp-Friendly

Yelp announced that it has entered into an agreement with the federal government to enable federal agencies and offices to claim their Yelp pages, read, and respond to reviews. That includes the TSA: “We encourage Yelpers to review any of…

Yahoo: We’re Still Using Yelp Reviews [Updated]

Update 2: Blumenthal points to another response from Yahoo on reddit: “Thanks for pointing this out! I work for Yahoo, and I’ve reported this to our Yahoo Local team*. They’ll be taking a look at this for sure. Yahoo Local…

Amazon Is Changing How It Shows Reviews And How Ratings Work

Amazon is reportedly changing how it displays customer reviews on product pages in the U.S. It’s using machine learning to figure out which reviews are most helpful to users, and giving those more weight in the algorithm. It’s also putting…

Yelp Tells Businesses How To Respond To Reviews

Businesses have a tricky relationship with Yelp. On the one hand, it can be a great way for customers to find a business, and a positive Yelp presence can encourage the customer to actually visit. On the flipside, negative reviews…

Yelp Slaps 51 Businesses With Consumer Alert Warnings

Yelp announced that it has activated a new round of consumer alerts, this time slapping 51 businesses with the alert messages. While the alerts themselves show messages to consumers who stumble upon the Yelp pages of these businesses, the real…

Yelp Aims To Better Deal With Duplicate Business Listings

Duplicate listings have proven to be a pretty big challenge for Yelp, the company revealed in a post on its engineering blog. It’s not an issue Yelp takes lightly, and it’s putting new measures in place to help deal with…

Facebook Puts Critic Content On Restaurant Pages

It appears that Facebook is taking another step in offering an alternative to Yelp and similar services. The company has reportedly partnered with a number of content providers to show reviews from food critics on restaurants’ Facebook Pages. The feature…

Yelp For Sale? Report Says It’s Exploring Options

Yelp might be up for sale, according to a report from The Wall Street Journal, which says, citing people familiar with the matter, that it is working with investment bankers and has “been in touch with potential buyers” in recent…

Dealing With An Increasingly Mobile Yelp

Yelp released its Q1 financial results on Wednesday with a 55% revenue increase compared to the same quarter last year, but falling short of analysts’ expectations and sending its stock price down. Still, the company grew its cumulative reviews by…

Yelp Gets Legal Victory In Privacy Case (Because Subpoena Was Issued In Wrong State)

Yelp has been embroiled in a legal battle for the past couple years as a Virginia carpet cleaning service has sought to get the names of reviewers it alleges left reviews without using the service in order to name them…