Google Says “Don’t Worry About Links”

Links are a topic on the mind of every webmaster, search marketer and entrepreneur, especially as it relates to ranking in Google search results. The funny thing is, Google really, really doesn’t want you to worry about links, because of…

Google: Those Unnatural Link Penalties Are About The Product Reviews We Warned You About

As previously reported, Google handed out a bunch of penalties over the weekend for unnatural outbound links. Now, the company has clarified that this is directly tied to product reviews that violate its guidelines. If you were affected by this,…

Google Penalizes Sites For Unnatural Links

Google reportedly handed out a bunch of penalties over the weekend for unnatural outbound links. These are unnatural links going from your site to others. According to Search Engine Land, many of these were issued over the weekend, but it’s…

Top Google Ranking Signals Officially Named

A Googler revealed the 3 top Google ranking signals in a hangout. Webmasters and SEOs have been wondering what the top Google ranking signals are for many years. The entire secret sauce changes pretty much every day, of course, but…

Yahoo Mail Gets Enhanced Link Previews

Yahoo Mail announced new enhanced link previews that a spokesperson for Yahoo says “transform the typical blue link into a visual, informative card that gives email recipients a snapshot of the content right in their email.” “With link previews, you…

Study Looks At How Well Backlink Tools Work

Stone Temple Consulting has been releasing a lot of great research in the SEO space throughout 2015. They’ve provided thoughtful analysis of Google’s use of Twitter in light of a deal between the two companies, Mobilegeddon, engagement on Google+, and…

Facebook’s ‘Add the Last Link’ Test Is The Most Annoying Thing Ever

Facebook tests new features all the time. Many of them die off, some of them succeed. This one needs to die. Quickly. Some people (a small set of iOS users) are seeing Facebook at its creepiest, and most annoying. Facebook…

Do Short and Sweet Facebook Posts Drive More Traffic?

Like you, NPR sure would like more of its Facebook followers to click through to its site. And like you, NPR is looking for a way to optimize its Facebook traffic. Let’s face it – getting Facebook users to click…

People Are Interacting With Links More On Facebook

It looks like links are getting better for interactions on Facebook as interactions on other post types are on the decline. Have you seen better reach and/or interactions with your links than you were seeing in the past? Let us…

Yahoo Mail Makes It Easier To Add Images, Files & Links To Messages

Google isn’t the only one that announced some email improvements on Thursday. Yahoo announced a new feature for when Yahoo Mail users are composing a message that makes it easier to find and add photos, files, GIFs, or links to…

Can Simply Asking For A Link Now Get You Penalized In Google? [Updated]

It’s nothing new for Google to try to get webmasters to stop focusing on getting links to help their search rankings. Buying links has long been a major no-no, and has hurt plenty of sites over the years as Google…

Facebook ‘Add A Link’ Feature Hits iPhone

Remember last month when news came out about that new Facebook feature that lets you search for a link to add to a conversation? That just launched on iPhone. It’s called “Add a Link”. What it does is let you…

What is the Most Effective SEO Tactic?

What is the Most Effective SEO Tactic? If you’re trying to gain visibility for your website, you’ve no doubt wondered about the answer to that question at some point. Well, it just happens to be the very thing that Google…

Google Tone Lets You Share Links with Sound

Google’s latest Chrome experiment is equal parts cool, possibly annoying, fun, first-world problem solving, and pointless. Ok, maybe not equal parts. It’s probably a combination of fun and annoying – depending on who’s using it. If you’ve ever wanted to…

Google’s Not Checking Your Facts Just Yet

A recently released Google research paper has been drawing some attention throughout the search industry. It proposes a signal for ranking search results based upon “the correctness of factual information provides by the source,” rather than links. Do you think…

Google Says You Should Avoid Link Building

You know how you’ve been building links to your website for years, trying to get Google look upon it more favorably? Well, according to Google, you shouldn’t bother doing that. Do you think there’s still value to link building? Let…

Google Shows Call-To-Action Links For Quick Answer Results From Third-Party Sites

Back in November, people started noticing that Google was showing call-to-action link for some of its quick answer results. The only examples anyone produced at the time came from Google’s own pages. For example, “adwords negative keywords” showed some info…

Link Expert Eric Ward Talks Fear And The Evolution Of Links

The nature of links on the web, particularly in relation to search, has changed a lot over the years, and there’s probably nobody out there with more insight into this than Eric Ward, who’s focused on this specific topic for…

Google Adds Call To Action Links To Quick Answer Results

Google is showing users “Show me how” links for some of its quick answer results. Unfortunately, so far, the only examples we’ve seen point you to Google’s own content. Search Engine Roundtable points to an example shared by Tommy Sands…

Did Google Penalize A Site For A Natural Link From Moz?

Update: We’ve updated the post with some additional comments from Fishkin he gave us via email. See end of article. Google has been on a warpath against what it thinks are unnatural links, but many think it’s off the mark…