The Levi’s brand is incredibly strong and so we’re in a position with all of our customers to be asking for more, to be asking for more floor space and more open-to-buy budget. They need us. They need strong brands today and Levi’s is a brand that can drive traffic for them.
Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.
Levi’s Jeans CEO: Wash Less, For the Planet
Jeans have become so popular in the past half-century that the apparel is now a staple in the wardrobes of both men and women. The image of jeans as a rugged choice or fashion statement has persisted for decades, but…
STOP Washing Jeans: Adds To Durability And Longevity
On Tuesday, May 20, Levi’s 501 jeans celebrated their 141st birthday. These jeans are some of the most popular jeans in the world, along with the most durable. While speaking at Fortune’s Brainstorm Green conference in Laguna Niguel, California, Levi…