Popular location-based service Foursquare was full of announcements at SXSW this year. According to Eric Friedman, the Director of Business Development for the startup, all of the announcements fit into the following categories: Discovery, Engagement, and Loyalty.
Recall, it was not too long ago that Foursquare released their latest developer toolset, the foursquare API v2.
Recently, in an effort to bolster the developer community and kick start more Foursquare-based apps, the company hosted their first Hack Day event in New York. According to the Foursquare dev blog, some 150 developers showed up at the event including geeks from around the States and even a few from Canada.
Are check-in apps just a fad or are they the future of local business marketing? It may still be too early to tell, but I’m starting to lean toward the latter, because this space is only picking up more and more steam, and businesses and marketers are getting excited about it as more apps continue to flood the mobile app markets.
Are check-in apps just a fad? Tell us what you think.