Bing Ads Launches Keyword Suggestions

Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide…

What Google’s Synonym Treatment Means For Businesses

Google is getting better at understanding synonyms, and that is part of the search engine’s decreasing dependence on keywords for returning results. What does this mean for businesses trying get in front of Google searchers? That’s a question that could…

Google Moves Further Away From Keyword Dependence

It seems that June, for Google, was all about improving how the search engine deals with natural language. On Friday, Google released a giant list of changes it made over the course of June and July. There were 86 entries…

U.S. Government Releases List Of Words They Look For Online

It’s pretty obvious by now that the U.S. government wants to desperately spy on our online activities. Reports that the NSA is building a giant facility to intercept and record our communication are pretty bad, but groups like the NSA…

Knowledge Graph Reduces Google’s Dependence On Keywords

Earlier this month, we looked at Google’s big list of algorithm changes from April. One of those, referred to as Bi02sw41, indicated that Google may have reduced its dependence on keywords. Today, Google announced the Knowledge Graph, which Google is…

Bi02sw41: Did Google Just Make Keywords Matter Less?

Google is often tight-lipped about its ranking signals. It makes sense, as they don’t want you to be able to game the results and get your content to rank when it shouldn’t. That’s why it is still somewhat surprising that…

Google Penguin Update Recovery: Getting Better At Keywords

Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam. One of the classic black hat tactics is keywords…

GMale, Google’s Perfect Boyfriend, Knows All Your Secrets

Have you ever wondered how a life partner created by Google would function? This video from the people at Comediva gives us a look into G-Male, the perfect male. At first, the Google creation seems like a Godsend – he…

Keywords and Content Marketing

I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where…

Let’s Talk about Keyword Density

Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with it, is it still a factor, and how important is it. As with most things in SEO, the answer is … it depends…

Sherman, set the Wayback Machine to the Interwebz circa 2001 …