Google Releases Keyword Optimizer Sample App

Google announced the release of the Keyword Optimizer sample app for the AdWords API, which combines functionalities of Keyword Planner and the API services for keyword suggestion and traffic estimation. Timo Bozsolik from the AdWords API team explains in a…

4 New Features In Bing Ads Keyword Planner

Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new competitive insights and benchmarking. Advertisers can now review relative ad impression share for…

Kik Adds Keyword Targeting To Promoted Chats

Popular messaging app Kik recently launched promoted chats to make some money from brands looking for a way to get in front of its sizable user base. Now, the app is making the offering better for these brands to make…

Hummingbird Is Google’s Biggest Algorithm Change In 12 Years

Let’s get one thing straight right up front. Hummingbird is not a new algorithm update like Panda or Penguin. It’s a new algorithm. Panda and Penguin are parts of the bigger algorithm. Hummingbird is the actual bigger algorithm. Google has…

Keyword Planner Alternatives For Keyword Research: Who Will Rise To The Challenge?

With the rise of ‘Not Provided’ and the recent death of the beloved Google Keyword Tool, it’s clear that the biggest player in search is trying to reduce SEOs’ obsession over keywords. These changes also reflect Google’s increase in monetization…

As Google Moves Away From Keywords, Can You Optimize For Gist?

Today, keywords still play a significant role in search habits, and in how Google and other search engines deliver search results. The trend, however, is moving further and further away from this, especially on Google’s side. Google wants to become…

You Can Get Keyword Data From Facebook Graph Search in Google Analytics

Will Facebook’s Graph Search become a major piece of successful online marketing strategies? It’s still in its infancy, and does only a small fraction of what it promises to do at this point, but just given the fact that it’s…

Twitter Adds Trend Matching, Negative Keyword Targeting to Promoted Tweets in Search Campaigns

Twitter has just unveiled some new options for advertisers who use Promoted Tweets inside search results which allow them to both manually and automatically improve their campaigns across the platform. First up, Twitter has added new manual features for negative…

Google Continues To Work On Getting Better At Synonyms

Google continues to move further away from keyword dependence by understanding words and user intent better. Part of this is through how Google is able to interpret synonyms, and this is something the search engine’s team continues to work on.…

Google EMD Update: Good Or Bad For Search?

On Friday, Google’s Matt Cutts revealed that Google was rolling out a new algorithm update geared at reducing “low-quality” exact match domains in search results. He indicated that “the EMD algo” affects 0.6% of English-US queries “to a noticeable degree”.…