Tag: keywords

You Can Get Keyword Data From Facebook Graph Search in Google Analytics
Will Facebook's Graph Search become a major piece of successful online marketing strategies? It's still in its infancy, and does only a small fraction of what it promises to do at...
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Twitter Adds Trend Matching, Negative Keyword Targeting to Promoted Tweets in Search Campaigns
Twitter has just unveiled some new options for advertisers who use Promoted Tw...
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Google Continues To Work On Getting Better At Synonyms
Google continues to move further away from keyword dependence by understanding words and user intent better. Part of this is through how Google is able to interpret synonyms, and t...
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Google EMD Update: Good Or Bad For Search?
On Friday, Google's Matt Cutts revealed that Google was rolling out a new al...
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Bing Ads Launches Keyword Suggestions
Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keyw...
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What Google’s Synonym Treatment Means For Businesses
Google is getting better at understanding synonyms, and that is part of the search engine's decreasing dependence on keywords for returning results. What does this mean for busines...
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Google Moves Further Away From Keyword Dependence
It seems that June, for Google, was all about improving how the search engine deals with natural language. On Friday,...
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U.S. Government Releases List Of Words They Look For Online
It's pretty obvious by now that the U.S. government wants to despera...
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Knowledge Graph Reduces Google’s Dependence On Keywords
Earlier this month, we looked at Google's big list of algorithm changes fro...
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Bi02sw41: Did Google Just Make Keywords Matter Less?
Google is often tight-lipped about its ranking signals. It makes sense, as they don't want you to be able to game the results and get your content to rank when it shouldn't. That's...
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Google Penguin Update Recovery: Getting Better At Keywords
Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the ra...
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GMale, Google’s Perfect Boyfriend, Knows All Your Secrets
Have you ever wondered how a life partner created by Google would function? This video from the people at Comediva gives us a look into G-...
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Keywords and Content Marketing
I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywor...
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Let’s Talk about Keyword Density
Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with it, is it still a factor, and how important is i...
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Does Your Keyword Strategy Take Mobile Into Account?
Google mobile search and Google search are two different animals and understanding more about both has become a necessary evil....
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