Google announced the release of the Keyword Optimizer sample app for the AdWords API, which combines functionalities of Keyword Planner and the API services for keyword suggestion and traffic estimation. Timo Bozsolik from the AdWords API team explains in a…
4 New Features In Bing Ads Keyword Planner
Microsoft announced some enhancements to the Bing Ads Keyword Planner tool to give advertisers more insights into their campaigns. There are four new capabilities. First is new competitive insights and benchmarking. Advertisers can now review relative ad impression share for…
Kik Adds Keyword Targeting To Promoted Chats
Popular messaging app Kik recently launched promoted chats to make some money from brands looking for a way to get in front of its sizable user base. Now, the app is making the offering better for these brands to make…
Hummingbird Is Google’s Biggest Algorithm Change In 12 Years
Let’s get one thing straight right up front. Hummingbird is not a new algorithm update like Panda or Penguin. It’s a new algorithm. Panda and Penguin are parts of the bigger algorithm. Hummingbird is the actual bigger algorithm. Google has…
Keyword Planner Alternatives For Keyword Research: Who Will Rise To The Challenge?
With the rise of ‘Not Provided’ and the recent death of the beloved Google Keyword Tool, it’s clear that the biggest player in search is trying to reduce SEOs’ obsession over keywords. These changes also reflect Google’s increase in monetization…
As Google Moves Away From Keywords, Can You Optimize For Gist?
Today, keywords still play a significant role in search habits, and in how Google and other search engines deliver search results. The trend, however, is moving further and further away from this, especially on Google’s side. Google wants to become…
You Can Get Keyword Data From Facebook Graph Search in Google Analytics
Will Facebook’s Graph Search become a major piece of successful online marketing strategies? It’s still in its infancy, and does only a small fraction of what it promises to do at this point, but just given the fact that it’s…
Twitter Adds Trend Matching, Negative Keyword Targeting to Promoted Tweets in Search Campaigns
Twitter has just unveiled some new options for advertisers who use Promoted Tweets inside search results which allow them to both manually and automatically improve their campaigns across the platform. First up, Twitter has added new manual features for negative…
Google Continues To Work On Getting Better At Synonyms
Google continues to move further away from keyword dependence by understanding words and user intent better. Part of this is through how Google is able to interpret synonyms, and this is something the search engine’s team continues to work on.…
Google EMD Update: Good Or Bad For Search?
On Friday, Google’s Matt Cutts revealed that Google was rolling out a new algorithm update geared at reducing “low-quality” exact match domains in search results. He indicated that “the EMD algo” affects 0.6% of English-US queries “to a noticeable degree”.…
Bing Ads Launches Keyword Suggestions
Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide…
What Google’s Synonym Treatment Means For Businesses
Google is getting better at understanding synonyms, and that is part of the search engine’s decreasing dependence on keywords for returning results. What does this mean for businesses trying get in front of Google searchers? That’s a question that could…
Google Moves Further Away From Keyword Dependence
It seems that June, for Google, was all about improving how the search engine deals with natural language. On Friday, Google released a giant list of changes it made over the course of June and July. There were 86 entries…
Knowledge Graph Reduces Google’s Dependence On Keywords
Earlier this month, we looked at Google’s big list of algorithm changes from April. One of those, referred to as Bi02sw41, indicated that Google may have reduced its dependence on keywords. Today, Google announced the Knowledge Graph, which Google is…
Bi02sw41: Did Google Just Make Keywords Matter Less?
Google is often tight-lipped about its ranking signals. It makes sense, as they don’t want you to be able to game the results and get your content to rank when it shouldn’t. That’s why it is still somewhat surprising that…
Google Penguin Update Recovery: Getting Better At Keywords
Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam. One of the classic black hat tactics is keywords…
Keywords and Content Marketing
I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called “Keyword Intelligence“. He was researching for the content marketing portion of the book and we talked about where…
Let’s Talk about Keyword Density
Recently, I received an email question wanting to know about keyword density, asking questions like how do I deal with it, is it still a factor, and how important is it. As with most things in SEO, the answer is … it depends…
Sherman, set the Wayback Machine to the Interwebz circa 2001 …