In June, Instagram announced it would make advertising available through an Ads API and Facebook ad buying interfaces in the ensuing months, in an effort to open up ads to businesses of all sizes. It said it would open API…
Kenshoo Partners With Atlas For Search Marketing Reporting
With Advertising Week here there is a lot of ad news coming out, but the biggest piece is that Facebook announced the launch of the new Atlas. In its announcement, Facebook named Omnicom as an agency-wide ad serving and measurement…
Study: Spending More On Facebook Ads Helps Paid Search Performance
Kenshoo, which recently launched a solution that matches paid search clicks to Facebook audiences in real time, has a new study out looking at how Facebook ads affect paid search conversions. Obviously, it’s a bit self-serving, but interesting nevertheless, particularly…
Kenshoo Solution Matches Paid Search Clicks To Facebook Audiences In Real Time
Kenshoo announced a new offering called Intent-Driven Audiences (IDA), which it calls an “industry-first solution”. It matches clicks on paid search ads to audiences on Facebook in real time. Marketers can create Facebook Custom Audiences made up of those who…
Yahoo Bing Network CTRs, CPCs Consistently Higher Than Google [Report]
Kenshoo has released a new report looking at global search advertising trends. While paid search budgets have been significantly higher year-over-year for all three of the year’s first quarters, the firm says there was not a lot of fluctuation in…
Holiday Clicks, Revenue From Online Retail Search Ads Up 24% In The U.S.
We keep hearing about how huge online shopping has been in the U.S. this year. Earlier, we looked at a report from comScore indicating that online holiday spending is up to $35.billion in the U.S. for this holiday season (up…