Google Launches New Google Trends (With Insights For Search)

Google announced today that it is merging Insights For Search into Google Trends, creating the “new Google Trends“. Google Trends now includes features from both products, and the line chart and map have been updated to use HTML5-based Google Chart…

Google Looks at World Cup Search Activity

Google broke out its Insights for Search tool (as well as some other internal sources) to paint a picture of search activity related to the 2010 World Cup.

The World Cup’s 30 days of soccer began on Friday, and there will no doubt be plenty more related searching in the coming weeks. Google Consumer Operations Strategist Jaime Forman-Lau says: