Email Marketing Study Suggests Sending More, Just Not To Recipients’ Primary Accounts

Return Path recently released an email marketing study suggesting that the frequency that generates maximum response without excessive complaints differs among brands as well as based on account type. It maintains that marketers can send more messages without suppressing response,…

Apple Is Removing Apps with Confederate Flag Imagery

In the wake of the Charleston church killings and the wave of companies and state governments moving to ban confederate flag imagery, Apple has begun to yank games and other apps featuring the symbol from its App Store. According to…

You Can Now Play a Game in Facebook Messenger

In March, Facebook launched what it called “Messenger Platform” and “Businesses on Messenger”, two initiatives that the company hopes will turn Messenger into more than just a simple messaging platform. Facebook now lets developers build apps for Messenger – the…

Your Customers Want More Of This From Your Business

Personalization. Consumers want offers from businesses to be more personalized. The question is: are you doing your part? And to what degree? Are you making efforts to ensure your offers are highly personalized for your potential customers? What are your…

Mobile Email Revenue Hit A New Record This Year

Mobile email revenue reached a new record in the first quarter of 2015, a new study from Yesmail finds. While it’s no surprise that mobile email revenue would continue to climb along with mobile usage in general, it’s interesting that…

Popular Social Media Sites Lean On Email For User Engagement

Remember the days when it wasn’t uncommon to read an article speculating about whether or not social media would kill email? In fact, if you count the increasingly popular business communication tool Slack, it’s still a subject that comes up.…

Grand Theft Auto Maker Trying to Kill BBC Movie About the Game’s Tumultuous Inception

When the BBC announced that it was developing a feature-length film based on the making of the popular gaming franchise Grand Theft Auto, most assumed that it was at least OK’ed by the game’s creators – if not blessed by.…

Facebook Messenger May Soon Have Games

Facebook is in the process of turning Facebook Messenger into much more than a simple messaging app, and the latest move might be the most ambitious yet. According to The Information, Facebook is currently talking to game developers about putting…

Nintendo Is Finally Going to Make Smartphone Games

By the end of this year, you’ll be able to play a Nintendo game on your iPhone. Wading into a market its always been wary of, Nintendo is finally going to start producing smartphone games. The first one should be…

Nintendo Rides At Universal Theme Parks To Become A Reality

Gamers everywhere rejoice. Nintendo and Universal Parks & Resorts just announced that they will be creating “spectacular, dedicated experiences based on Nintendo’s wildly popular games, characters and worlds” to Universal theme parks. The agreement between these two giants is seen…