Earlier this week, Facebook announced a bunch of new live video features, giving users more ways to discover, share, and interact with live video as well as more ways to personalize live broadcasts.
The new features include Live for Groups and Events, Live Reactions, Replay Comments, filters and doodling, an Invite Friends feature, a live video destination, and a Live Map, which provides a visual way to look at public broadcasts that are currently happening.
On Thursday, Facebook announced an update for live video in the search realm. For one, they're making it easier to discover live videos in topics that are trending.
"If relevant Live video is available, it will be included in the Search results pages for these topics so you can get a direct, first-hand look at what’s happening," the company explains in an announcement. "You’ll also see a new indicator that lets you know when relevant Live video is available for a Trending topic."
"Expect to find Live video in a small handful of Trending topics for now," Facebook adds. "As more people start creating and sharing Live video, we’re excited to see these perspectives make Trending topics an even better experience."
There's a dedicated search experience for the aforementioned livd video destination, which is coming to the mobile app. User will be able to find more videos across Facebook by typing keywords into the search bar.
Obviously the implications of all of this for businesses is that your videos can potentially be easier for users to discover beyond the News Feed.
In other Facebook news, Messenger has some new bells and whistles as well.
Images via Facebook