Documents have come to light exposing the FBI’s practice of secretly demanding information about Americans from Equifax, Experian and TransUnion. According to a report by TechCrunch, the FBI has been using “legal powers — known as national security letters — to…
California DMV Selling Drivers’ Personal Information
In a case of “what are they thinking,” the California DMV has admitted that it sells drivers’ information to the tune of $50 million a year, according to an investigation by Motherboard. Motherboard used a public record acts request to…
Over Half Of Emails Opened On Mobile Or Tablets
Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look…
Infographic Looks At Email List Hygiene
According to Experian Marketing Services, email is still the top communication channel for marketers with 97% of marketers collecting email addresses through various channels. Email deliverability, however, has been a major problem, according to the firm. “Despite significant effort placed…
Demand Media Sells Its Content Creation Services To Brands
Demand Media is extending its content creation services to brands, publishers and agencies. It’s also launching new content formats, like original photography, infographics and animated GIFs for clients. The company says it’s opening up access to its model for creating,…
Free Credit Report Offered To Target Customers
After the breach of Target’s security system, that left many of their customers who used debit and credit cards vulnerable to hackers, Target has decided to offer a free credit report and credit monitoring service to those who were affected.…
Facebook Dominates U.S. Desktop Searches In 2012
Experian Marketing Services released some findings about search trends in the U.S. for the year. The firm finds that Facebook was the top search term for the fourth year, accounting for 4.13% of all searches (up 33% from 2011). The…
Conflicting Report Shows Google Sinking, Yahoo! Rising
Earlier today, comScore numbers were leaked showing that both Google and Bing were rising slightly in market share at the combined expense of Yahoo! Now, Experian Marketing Services, a different digital information marketer, has released April search engine market share…
Experian Hitwise Launches AudienceView
Experian Hitwise, the online measurement service from Experian Marketing Services, has announced the launch of AudienceView, a new audience targeting service that provides retailers with a comprehensive view of demographic, psychographic, transactional and behavioral insights on their target consumers or…