Over Half Of Emails Opened On Mobile Or Tablets

Experian Marketing Services has released its 2014 Q3 Email Benchmark Report finding that both mobile device usage and email engagement increased and that 53% of emails were opened on a mobile or tablet device during the quarter. Here’s a look…

Infographic Looks At Email List Hygiene

According to Experian Marketing Services, email is still the top communication channel for marketers with 97% of marketers collecting email addresses through various channels. Email deliverability, however, has been a major problem, according to the firm. “Despite significant effort placed…

Demand Media Sells Its Content Creation Services To Brands

Demand Media is extending its content creation services to brands, publishers and agencies. It’s also launching new content formats, like original photography, infographics and animated GIFs for clients. The company says it’s opening up access to its model for creating,…

Free Credit Report Offered To Target Customers

After the breach of Target’s security system, that left many of their customers who used debit and credit cards vulnerable to hackers, Target has decided to offer a free credit report and credit monitoring service to those who were affected.…

Facebook Dominates U.S. Desktop Searches In 2012

Experian Marketing Services released some findings about search trends in the U.S. for the year. The firm finds that Facebook was the top search term for the fourth year, accounting for 4.13% of all searches (up 33% from 2011). The…

Google+ Is Getting A Lot Bigger In Brazil

It wasn’t that long ago that Google ruled social media in Brazil with Orkut. Recently, Facebook overtook Orkut in the country, and dominated the landscape there like it does in most places. Don’t count Google out just yet, however. New…

Conflicting Report Shows Google Sinking, Yahoo! Rising

Earlier today, comScore numbers were leaked showing that both Google and Bing were rising slightly in market share at the combined expense of Yahoo! Now, Experian Marketing Services, a different digital information marketer, has released April search engine market share…

Google Plus Now Claims 100 Million Users

In a letter released publicly last week, Google co-founder Larry Page laid some news on us all about the state of Google Plus. Far contrary to the doomsday expectations that we have countered here before, Page highlighted some unexpected good…

Experian Hitwise Launches AudienceView

Experian Hitwise, the online measurement service from Experian Marketing Services, has announced the launch of AudienceView, a new audience targeting service that provides retailers with a comprehensive view of demographic, psychographic, transactional and behavioral insights on their target consumers or…

Social Media Users Probably Not Doing Enough to Protect Their IDs

A new study conducted by the Ponemon Institute and sponsored by Experian’s ProtectMyID.com found that people are doing little to protect their personal information on social networks, opening them up to increased vulnerability for ID theft. While about 80% of those surveyed expressed concern about security around social media, over half of them aren’t doing anything about it.