Pinterest Gives Marketing Tech Products New API Access

Pinterest announced that it is working with a small group of marketing technology companies to offer Pinterest business insights. These include Salesforce (Exact Target Marketing Cloud), Hootsuite, Spredfast, Percolate, Piqora, Curalate, and Tailwind. These companies are getting automated access to…

Super Bowl Weekend Twitter (And Exact Target) Style

Email marketing firm Exact Target announced that it has partnered with Twitter to host marketers in downtown Indianapolis and provide daily updates throughout Super Bowl weekend. Exact Target is actually based in Indianapolis, where the Super Bowl is being held.…

Majority Of Facebook Users Are Fans Of At Least One Company

More than half (58%) of U.S. online consumers begin their day interacting with companies via email, compared to 20 percent who start their day on search engines and 11 percent on Facebook, according to a new study by Exact Target.

More Marketing Dollars Shifting from Offline to Online

Econsultancy and Exact Target have released a report based on joint research, polling over 1,000 marketers about their brand reputation strategies. The research found that marketers are slashing their budgets for radio, TV, and print, while looking online to build their brand reputation. The firms say the research indicates there will be a 17% surge in digital marketing spending this year.