Pinterest has reportedly been trying to sell potential advertisers on its value as a search engine, urging them to dedicate some of their search budgets to advertising on the platform. It’s also making efforts to improve how it shows advertisers…
Oracle Announces Datalogix Acquisition
Oracle announced that it’s acquiring consumer data collection company Datalogix, which currently aggregates and provides data for over $2 trillion of consumer spending from 1,500 data partners. This data is used to provide ad targeting. Datalogix is already in use…
Facebook to Advertisers: Users Don’t Have to Click for It to Pay Off
“It is the delivery of the marketing message to the right consumer, not the click, that creates real value for brand advertisers.” And with that, Facebook has a new strategy when it comes to convincing marketers that their ad dollars…