Google Announces Efforts to Combat Display Ad Clickjacking

Google announced that it has rolled out new defenses to protect advertisers against clickjacking, which it has identified as an emerging threat to CPC display ads. Clickjacking is where the appearance of a site is changed so a victim doesn’t…

Google Changes Ad Click Referrers

Google announced on Friday that it is updating the referer of ad clicks in an effort to improve security and system reliability for Google Search users. Beginning next month, the referrer for “many” ad clicks will contain the Google domain…

Google Starts Blocking These Types Of Ad Clicks

Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks…

Promoted Pins Are Really Good At Getting Clicks

When 2015 started, Pinterest made reservation-based Promoted Pins available to all advertising partners. Early indication is that the ad format could be a major driver of revenue for the company. Pinterest first began testing Promoted Pins in the fall of…

Should You Pay Attention to Attention Metrics?

Upworthy, the site that brings you articles like If I Told You What This Is About, You Almost Definitely Would Not Click On It and Boy Meets Girl. Girl Reveals Secret. That’s When Things Get Intimate. And Beautiful, is moving…

Retweets Do Not Equal Clicks, According to Study

Good news – your tweet exploded across the Twitterverse! Hundreds of people retweeted your latest article, how awesome is that! Although social media can drive plenty of traffic to your site and you should always be happy when your content…

These Professional Clickers Are Waiting to Make Your Content Go Viral

Clicks are everything, right? But of course, sometimes they are just too hard to come by. I mean, who has the time to develop and pursue a real viral campaign anymore? Your viral content needs views – or at least…

Advertising Counts: More Spending, More Clicks

A recent study by Google research demonstrates that paused search ads due lead to a reduced number of visits to targeted sites that can not be made up for by organic search traffic. Their study measured clicks based on a…

How To Generate Social Content That Gets Clicked

Over the last two years, I’ve had the amazing fortune to work with more than 20 different organizations in helping them either develop their social media strategy, help them get smarter about online marketing or assisting them in developing social…

Measuring Social Media Effectiveness May Have Just Gotten Easier

Everyone knows that social media provides some great opportunities for marketing, but measurement issues continue to plague businesses. You know content is being shared, but you don’t know how people who its being shared with are responding to it.

Are you content with your ability to measure social media effectiveness? Let us know.