Google announced that it has rolled out new defenses to protect advertisers against clickjacking, which it has identified as an emerging threat to CPC display ads. Clickjacking is where the appearance of a site is changed so a victim doesn’t…
Google Changes Ad Click Referrers
Google announced on Friday that it is updating the referer of ad clicks in an effort to improve security and system reliability for Google Search users. Beginning next month, the referrer for “many” ad clicks will contain the Google domain…
Google Starts Blocking These Types Of Ad Clicks
Google just announced a step it’s taking to reduce the amount of accidental clicks on its mobile ads by blocking certain types of clicks. Specifically, it will block clicks that happen close to the image edge, as well as clicks…
Should You Pay Attention to Attention Metrics?
Upworthy, the site that brings you articles like If I Told You What This Is About, You Almost Definitely Would Not Click On It and Boy Meets Girl. Girl Reveals Secret. That’s When Things Get Intimate. And Beautiful, is moving…
These Professional Clickers Are Waiting to Make Your Content Go Viral
Clicks are everything, right? But of course, sometimes they are just too hard to come by. I mean, who has the time to develop and pursue a real viral campaign anymore? Your viral content needs views – or at least…
Advertising Counts: More Spending, More Clicks
A recent study by Google research demonstrates that paused search ads due lead to a reduced number of visits to targeted sites that can not be made up for by organic search traffic. Their study measured clicks based on a…