Retail & eCommerce
Are Pinterest’s Buyable Pins Underperforming?

There has been a great deal of talk over the past year about the potential of social media buy buttons to drive more online sales, but for the most part, it would seem, it’s still just potential. We’re more than…

Retail & eCommerce
Buy Buttons And The Future Of B2B Ecommerce

There’s been a lot of news about buy buttons on social sites for the past year or so, particularly on Facebook, Pinterest, and Twitter. In the months ahead, users of these services are likely going to see more and more…

Retail & eCommerce
Businesses Of All Sizes Can Try Out The Twitter Buy Button

A lot more businesses are about to have access to the “Buy Now” option on Twitter, potentially ramping up opportunities to makes sales directly from tweets. Is a Twitter buy button something that you’re interested in using or at least…

Retail & eCommerce
Stripe Facilitates A New Path To Twitter E-Commerce

Another move has been made to make it easier for Twitter users to buy things directly from tweets. We’ve seen various announcements related to this topic over the past year or so, and the latest one comes from Stripe, which…

Retail & eCommerce
Twitter Reportedly Moving Forward With New Buy Button Integrations

Twitter is about to make a bigger push with its buy button, according to a new report from Re/code citing multiple sources. It will reportedly do so via integrations with Shopify and other unspecified ecommerce software companies. Jason Del Rey…

Retail & eCommerce
Facebook Pages Are Becoming Online Shops

Facebook is now testing shops with buy buttons on Facebook Pages for select businesses, according to a report from Buzzfeed. The buttons, the report says, enable users to complete the “entire shopping experience” within Facebook “from product discovery to checkout”.…

Retail & eCommerce
Shopify Merchants Can Start Using The Facebook Buy Button

Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels of Pinterest’s big Buyable Pins announcement, which also includes Shopfiy as a partner, and opens…

Retail & eCommerce
It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually…

Retail & eCommerce
Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling,…

Retail & eCommerce
Here’s How Businesses Can Use Pinterest’s New Buyable Pins

Marketers have been waiting quite a while for Pinterest to launch its long-rumored “buy” button, and at an event at its headquarters on Tuesday, the company announced Buyable Pins, which it describes as a simple and secure way to buy…

Retail & eCommerce
Pinterest Shows Off Potential ‘Buy Button’ Functionality

Update: Pinterest just announced its true buy button with Buyable PIns. There have been rumors of a Pinterest buy button for quite a while, but they really started to heat up earlier this year. We’ve already seen buy button announcements…

Retail & eCommerce
ShareThis Study Looks At Pinterest And Purchases

ShareThis has a new report out combining third-party purchase data and its own social data to examine the value of a pin on Pinterest. “Pinterest’s recent valuation at $11 billion and growing international user base further solidify it as a…

Retail & eCommerce
Will Pinterest’s Buy Button Change The Face Of Ecommerce?

Last month, reports emerged that Pinterest is readying a “buy” button, which is expected to launch in the coming months. Pinterest has yet to confirm the button officially, but the industry seems pretty sold on it. It’s widely expected to…

Retail & eCommerce
Is Social Media Very Good For Ecommerce Conversions?

Social media might not be all that great for ecommerce. At least not yet. Sure, it’s wonderful for branding and general marketing, but as far as getting actual conversions, the channel is severely lacking, according to some sources. Do you…

Retail & eCommerce
Tumblr Gets A Buy Button, Partners With Etsy, Artsy, Kickstarter, DoSomething

Tumblr is the latest social media platform to add a buy button enabling users to purchase items from posts. As you may know, such a feature is currently being tested by both Facebook and Twitter. Tumblr has partnered with Etsy,…

Retail & eCommerce
Here’s Twitter’s Buy Button In Action

A couple months ago, Twitter officially announced its Buy button to enable users to make purchases directly from tweets. It didn’t make it immediately available to all businesses, however. Twitter said in September that it was beginning to test it…

Retail & eCommerce
Twitter’s Buy Button Reportedly Launching Early 2015

Twitter’s looking to become a bigger ecommerce presence, and a major step in that quest is to allow users to make purchases without every leaving Twitter’s walls. This past summer, users spotted a ‘Buy’ button inside some tweets. From that,…

Retail & eCommerce
Facebook Buy Button Is Powered By Stripe

Facebook unveiled its Buy button in July. While still in the testing phase, the feature enables businesses to sell goods and services directly from Page posts and ads. Users can simply click and buy right from a Facebook update. Re/code…

Retail & eCommerce
With The New Buy Button, Will Twitter Become An Effective E-Commerce Tool?

Everyone is trying to figure out mobile commerce, and the big news is that Twitter just unveiled its role in that – a new Buy button, which will enable users to buy goods and services right from tweets. Twitter joins…

Retail & eCommerce
Twitter To Launch Buy Button This Year [Report]

It’s no secret that Twitter and e-commerce have been flirting with one another for quite some time. Soon, they’re expected to take their relationship to the next level. Earlier this year, Re/code reported that Twitter was in the final stages…