Are Pinterest’s Buyable Pins Underperforming?

There has been a great deal of talk over the past year about the potential of social media buy buttons to drive more online sales, but for the most part, it would seem, it’s still just potential. We’re more than…

Buy Buttons And The Future Of B2B Ecommerce

There’s been a lot of news about buy buttons on social sites for the past year or so, particularly on Facebook, Pinterest, and Twitter. In the months ahead, users of these services are likely going to see more and more…

Businesses Of All Sizes Can Try Out The Twitter Buy Button

A lot more businesses are about to have access to the “Buy Now” option on Twitter, potentially ramping up opportunities to makes sales directly from tweets. Is a Twitter buy button something that you’re interested in using or at least…

Stripe Facilitates A New Path To Twitter E-Commerce

Another move has been made to make it easier for Twitter users to buy things directly from tweets. We’ve seen various announcements related to this topic over the past year or so, and the latest one comes from Stripe, which…

Twitter Reportedly Moving Forward With New Buy Button Integrations

Twitter is about to make a bigger push with its buy button, according to a new report from Re/code citing multiple sources. It will reportedly do so via integrations with Shopify and other unspecified ecommerce software companies. Jason Del Rey…

Facebook Pages Are Becoming Online Shops

Facebook is now testing shops with buy buttons on Facebook Pages for select businesses, according to a report from Buzzfeed. The buttons, the report says, enable users to complete the “entire shopping experience” within Facebook “from product discovery to checkout”.…

Shopify Merchants Can Start Using The Facebook Buy Button

Shopify and Facebook announced an expanded beta test for the Facebook buy button, which was first announced last July. The announcement comes on the heels of Pinterest’s big Buyable Pins announcement, which also includes Shopfiy as a partner, and opens…

It’s Getting Harder To Ignore Social For Ecommerce Traffic

More and more people are buying things from websites after seeing them on social media. Historically, social media’s share of ecommerce referral traffic has been lower than pretty much all other channels, but it’s on the rise, and it’s actually…

Is Facebook More Effective Than Pinterest For Ecommerce?

According to a new study, the answer is yes. There’s some interesting research out from commerce data provider Jirafe looking at the impact of Pinterest and Facebook across 80,000 profitable ecommerce sites. While Pinterest has certainly become an ecommerce darling,…

Here’s How Businesses Can Use Pinterest’s New Buyable Pins

Marketers have been waiting quite a while for Pinterest to launch its long-rumored “buy” button, and at an event at its headquarters on Tuesday, the company announced Buyable Pins, which it describes as a simple and secure way to buy…