We Are Definitely Under a Digital Transformation at Chipotle, Says CEO

We are definitely under a digital transformation at Chipotle, says Chipotle CEO, Brian Niccol. Chipotle is in the midst of a digital and innovation revolution that is starting to see results. “Our digital business is up dramatically,” said Niccol.

Chipotle CEO Going Digital to Create a ‘Frictionless Experience’

The company has introduced a new app, digital lines, digital pickup shelves and a mobile pickup window in an effort to create a “frictionless experience” for its customers according to Chipotle CEO Brian Niccol.