What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what...
The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping...
Your brand is the core of your marketing strategy and your business. It may be challenging to deliver your branding message with limited resources, bu...
Google announced that YouTube creators with at least 500 subscribers may get emails and in-product notifications enabling them to claim updated custom...
Anyone who’s ever watched The Wire knows about heroin branding. Dealers come up with outrageous-sounding names for the product they sell on the stre...
For over 100 years The Hershey Company has been associated with American chocolate. Now the company has announced a significant corporate rebranding t...
Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift...
Intel announced the launch of a new Intel Security brand, and that all McAfee products will be transitioned over to this brand over time. The company ...
Instagram is one of the hottest social media platforms on the internet. When Facebook bought Instagram for $1 billion back in 2012 it not only increas...
When Google first revealed Google TV at Google I/O back in 2010, it showed a lot of promise, but even then, many were skeptical of its potential. It s...
Yahoo announced this week that it is changing its logo next month, and in the meantime, it will display a different logo on its various properties eac...
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