Using Corporate Gifting to Advance Your Branding

In the world where impressions matter, corporate gifting can go a long way. Learn how to pair it with your brand archetype below.

Why Is Appealing To Human Emotions In Branding Campaigns Important?

Marketing isn’t enough – we need to understand the human emotions in branding campaigns. See more in the article below.

How Brands are Adapting to Appeal to Gen Z

Brands of the world must learn to adapt to understand the needs and preferences of Gen Z. Learn more in the article below.

Nine Essential Elements to Building Your Brand

What are the essential elements to building your brand? One of the most critical aspects of developing a solid brand is embracing who you are and what sets you apart from competitors. In addition, you need to know your target audience, stay true to the mission, be clear on the vision, create a memorable logo and develop an identity that will last for years to come!

Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.

Branding With Limited Resources

Your brand is the core of your marketing strategy and your business. It may be challenging to deliver your branding message with limited resources, but that doesn’t mean it’s impossible, thanks to the limitless tools available on the internet. Wisely…

Small Businesses Regret Not Doing More Of This

Branding is a key component to a successful business, and that includes when your’e first starting out. It seems a lot of businesses regret not spending more of their efforts on branding in the early days. Do you regret not…

YouTube Gives Creators New Custom URLs

Google announced that YouTube creators with at least 500 subscribers may get emails and in-product notifications enabling them to claim updated custom URLs. In these notifications, creators will see a few options based on the channel’s description, Google identity, and…

Ebola Heroin Found in Jersey Drug Bust

Anyone who’s ever watched The Wire knows about heroin branding. Dealers come up with outrageous-sounding names for the product they sell on the streets. It may actually be no different from the stuff around the corner, but if you got…

Hershey’s New Logo Accompanies Corporate Rebranding

For over 100 years The Hershey Company has been associated with American chocolate. Now the company has announced a significant corporate rebranding that includes a new logo design. According to Hershey’s announcement, the rebranding is bringing a “refreshed” corporate brand…

Infographic Looks At Viewable Impressions’ Impact On Brand Lift

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic. “One interesting finding the research uncovered that it’s not just…

Fear Can Build Brand Loyalty, Shows Study

It’s well-known anecdotally that horror can bring people together. A scary movie or haunted house trip can bring couples and friends closer than most communal activities as people cling to each other out of fear. It turns out, however, that…

Intel Ditches McAfee Brand, John McAfee Gives Thanks

Intel announced the launch of a new Intel Security brand, and that all McAfee products will be transitioned over to this brand over time. The company bought McAfee for $7.6 billion in 2010. “The complexity of keeping digital identities safe…

5 Ways to Make Your Small Business Shine on Instagram

Instagram is one of the hottest social media platforms on the internet. When Facebook bought Instagram for $1 billion back in 2012 it not only increased the popularity of Instagram, but it also really showed the true value of the…

Brandi Glanville Celebrates 41st Birthday, Housewives Noticeably Absent

Sharpen your claws, kitty cats – a new fight could be in the making. “Real Housewives of Beverly Hills” star Brandi Glanville celebrated her 41st birthday with fabulous food and friends, but who wasn’t there is what has people talking.…

Google Reportedly Ditching Google TV For Android TV

When Google first revealed Google TV at Google I/O back in 2010, it showed a lot of promise, but even then, many were skeptical of its potential. It seems that now, Google is giving up on the brand, but not…

Say Goodbye To GoDaddy Girls And Hello To ‘Ass-Kicking’ Small Businesses

If you haven’t seen it yet, GoDaddy has a new ad out, and it stars Jean-Claude Van Damme. Yes, that Jean-Claude Van Damme. Why are we telling you about this? Well, it’s not just a commercial. It’s significant because it’s…

Here’s The Second Yahoo Logo Option

Yahoo announced this week that it is changing its logo next month, and in the meantime, it will display a different logo on its various properties each day. Here’s what the first one looked like: Now, we get a look…

Cowboys Stadium Renamed AT&T Stadium

Cowboys Stadium, where the NFL’s Dallas Cowboys have held home games since the 2009 season, has been officially renamed. Starting this week, the stadium will be known as AT&T Stadium, branded by the second-largest mobile provider in the U.S. “AT&T…

Google Posts Multiscreen Brand Building Webinar

Google has released video from a recent webinar about brand building in a multiscreen world. The video is about a half hour long, and discusses ways to build brand awareness and influence consideration for your brand using YouTube, the Google…