Sparrho CEO: Using Augmented Intelligence to Build Trust in Brands

The CEO of Sparrho says that their approach which combines artificial intelligence and 400,000 Ph.D.’s delivers scientific data to companies helping them back up their marketing messages.

Branding With Limited Resources

Your brand is the core of your marketing strategy and your business. It may be challenging to deliver your branding message with limited resources, but that doesn’t mean it’s impossible, thanks to the limitless tools available on the internet. Wisely…

Small Businesses Regret Not Doing More Of This

Branding is a key component to a successful business, and that includes when your’e first starting out. It seems a lot of businesses regret not spending more of their efforts on branding in the early days. Do you regret not…

YouTube Gives Creators New Custom URLs

Google announced that YouTube creators with at least 500 subscribers may get emails and in-product notifications enabling them to claim updated custom URLs. In these notifications, creators will see a few options based on the channel’s description, Google identity, and…

Ebola Heroin Found in Jersey Drug Bust

Anyone who’s ever watched The Wire knows about heroin branding. Dealers come up with outrageous-sounding names for the product they sell on the streets. It may actually be no different from the stuff around the corner, but if you got…

Hershey’s New Logo Accompanies Corporate Rebranding

For over 100 years The Hershey Company has been associated with American chocolate. Now the company has announced a significant corporate rebranding that includes a new logo design. According to Hershey’s announcement, the rebranding is bringing a “refreshed” corporate brand…

Infographic Looks At Viewable Impressions’ Impact On Brand Lift

Adconion Direct recently partnered with DoubleVerify and Millward Brown Digital to analyze the impact of viewable impressions on changes in brand lift. They’ve presented their findings in a new infographic. “One interesting finding the research uncovered that it’s not just…

Fear Can Build Brand Loyalty, Shows Study

It’s well-known anecdotally that horror can bring people together. A scary movie or haunted house trip can bring couples and friends closer than most communal activities as people cling to each other out of fear. It turns out, however, that…

Intel Ditches McAfee Brand, John McAfee Gives Thanks

Intel announced the launch of a new Intel Security brand, and that all McAfee products will be transitioned over to this brand over time. The company bought McAfee for $7.6 billion in 2010. “The complexity of keeping digital identities safe…

5 Ways to Make Your Small Business Shine on Instagram

Instagram is one of the hottest social media platforms on the internet. When Facebook bought Instagram for $1 billion back in 2012 it not only increased the popularity of Instagram, but it also really showed the true value of the…