Well, we knew it was bound to be a big day for Messenger news with Facebook’s developer conference F8 kicking off, and it has so far been just that. Within its first hour, Facebook made a slew of announcements about…
YouTube Finally Ditches the 301+ View Count
The 301+ tyranny is over. YouTube has announced that it’s doing away with the dastardly practice of assigning the “301+” view count on popular new videos. As YouTube explains in the above image, the 301+ placeholder count was instituted with…
Most of Your Traffic Is Human, Says comScore
Good news, everyone! Unless you’re one of the unlucky few publishers on the wrong end of the spectrum, chances are good that the vast majority of your traffic is living, breathing humans. Among the top 85% of publishers comScore looked…
Twitter Says It Has About 23 Million Active Bots [UPDATED]
UPDATE: To clarify Twitter’s statement in the filing, the (up to) 8.5 percent of accounts that “automatically contacted our servers for regular updates without any discernable additional user-initiated action” could include apps pulling content and displaying it without manual user…
Bots Now Outnumber Humans On The Web
The Internet is the greatest communication tool that mankind has ever invented. As of June 30, 2012, there were almost 2.5 billion humans connected to the Internet. That number has most assuredly risen significantly since then thanks to the proliferation…
The Bot Pandemic Is Hurting Online Advertisers
Facebook advertising has had its fair share of problems. Major players like General Motors have pulled ads from the social network claiming that they don’t work. They eventually went back, but others have expressed similar frustrations. One such company, Limited…