Business
Study Finds Consumer-Generated Content Boosts Conversions, Revenue

Bazaarvoice has some new research out looking at how brands and retailers drive business value with consumer-generated content (CGC). This includes reviews, questions and answers, social media posts, pictures, videos, and chat comments. According to the report, brands and retailers…

Business
People Powered Stories Ad Product Introduced By Microsoft

Microsoft and Bazaarvoice have entered an advertising partnership resulting in the introduction of a new social advertising solution called People Powered Stories. This was revealed in a presentation from Jenn Creegan, General Manager for Display Advertising Experiences at Microsoft Advertising…

SearchNews
Google Announces +1 Button E-Commerce Partners

Google says it has been working with Bazaarvoice and PowerReviews to make it easier for online retailers to get the +1 button on their product pages. As you may know, Google has launched new sharing feature for the +1 button,…

IT Management
Google To Show Bazaarvoice Reviews In Search Results

Social commerce applications provider Bazaarvoice has partnered with Google to share product reviews in Google searches and advertisements.

Retailers and manufacturers using Bazaarvoice can use their product review content to drive more traffic from Google as well as provide brand exposure to shoppers.