Bazaarvoice has some new research out looking at how brands and retailers drive business value with consumer-generated content (CGC). This includes reviews, questions and answers, social media posts, pictures, videos, and chat comments. According to the report, brands and retailers…
Google To Show Bazaarvoice Reviews In Search Results
Social commerce applications provider Bazaarvoice has partnered with Google to share product reviews in Google searches and advertisements.
Retailers and manufacturers using Bazaarvoice can use their product review content to drive more traffic from Google as well as provide brand exposure to shoppers.