Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For...
Google is announcing at Advertising Week that Universal App Campaigns will be available to all developers and advertisers as a new AdWords campaign ty...
Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook deskt...
Yahoo announced that app install ads are now available through Gemini, the ad marketplace the company launched earlier this year. Advertisers in the U...