DoubleClick Gives Brands New App Install Features

Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps. For starters, if your app is in the Google Play Store, you can now automatically track installs of the…

Google Introduces New App Install Ad Formats

Google announced the launch of two new “rich” and “immersive” ad formats for app installs. One lets users actually play a game within an ad while the other is an HTML5 format customized to each advertiser’s app. The former format…

Google Announces Availability Of Universal App Campaigns

Google is announcing at Advertising Week that Universal App Campaigns will be available to all developers and advertisers as a new AdWords campaign type. It helps you target your app to users across Google Search, Google Play, YouTube, and the…

Twitter Has New Ways To Buy Mobile App Install Campaigns

Twitter announced that it’s going to start letting marketers pay for mobile app install campaigns in two new ways: optimized action bidding and cost per install bidding. These will be in addition to the existing coster per app click model.…

DoubleClick Search Gets App Install Ads

Google announced app install ads for DoubleClick Search on Thursday – one of the many announcements from the company as it hosts its annual Google I/O developers conference. Starting immediately, DoubleClick Search will support AdWords app install search ads that…

Facebook Adds Video To Desktop App Ads

Facebook announced that it is adding video functionality to its desktop app ads so advertisers can encourage people to install and play Facebook desktop games. According to the company, over 130,000 new Facebook-connected games launched last year alone. “We strive…

Yahoo Gives Developers New Video App Install Ads

Yahoo announced the launch of video app install ads for developers globally. They’re available through the company’s Gemini self-serve user interface. “With this powerful combination of the engagement of video and the performance of install ads, Yahoo Developers can promote…

Yahoo Adds App Install Ads To Gemini

Yahoo announced that app install ads are now available through Gemini, the ad marketplace the company launched earlier this year. Advertisers in the United States with managed accounts can use Gemini to promote apps across the Yahoo network with the…

Twitter Reportedly About To Launch App-Install Ads

Twitter reportedly has a new mobile ad product in the works, which may launch in the coming weeks. It’s an app-install ad format, which would enable developers to get users to click to download their applications. This comes from Bloomberg…