Tag: Advertising

Verizon Media Sold to Apollo Funds
Following reports Verizon was exploring a sale of Yahoo and AOL, its Verizon Media business is being sold to Apollo Funds. Verizon purchased Ya...
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Alphabet Scores Big on Google Ad Revenue
Alphabet released its latest results, reporting a strong quarter on rebounding ad revenue for Google. Like many companies that rely on advertis...
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Daily Mail Newspaper Files Antitrust Lawsuit Against Google
The Daily Mail has filed an antitrust lawsuit against Google, claiming the search giant wields too much advertising power and newspapers see littl...
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J.P. Morgan Raises Alphabet Price Target
J.P. Morgan has raised the price target for Alphabet stock to $2,575 from $2,390, citing the company’s fundamentals. The advertising industry w...
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GroupM: Stimulus Money Will Help US Ad Industry Grow 15% in 2021
GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending. 2020 was a d...
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France Upholds Apple’s Privacy Changes
In a win for Apple and privacy advocates, the French Competition Authority has upheld Apple’s right to proceed with its iOS privacy changes. Ap...
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T-Mobile’s Privacy-Threatening Ads Are Decidedly ‘Carrier’
T-Mobile prides itself on being the “Un-carrier,” but its latest advertising move is decidedly “Carrier” and threatens its users’ privacy. T-Mo...
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TikTok Runs Afoul of European Consumer Law
TikTok has found itself in trouble with the European Consumer Organisation BEUC, as a result of multiple infractions against EU consumer laws....
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Twitter Works to Make Advertisers Feel Safe
Twitter is taking steps to ensure advertisers feel safe on its platform, a vital step for the company’s long-term growth. One of the biggest ch...
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Reddit Reveals It Has 52 Million Daily Users
Reddit has reported it has 52 million daily users for October, shining a light on data it has never before released. Traditionally, Reddit has only reported its monthly active u...
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You Can’t Find A 24-Year-Old On Facebook Today
"You‌ ‌can't‌ ‌find‌ ‌a‌ ‌24-year-old‌ ‌on‌ ‌Facebook‌ ‌today," says social media marketing expert Gary Vaynerchuk. ‌"Every‌ ‌one‌ ‌of‌ ‌them‌ ‌was‌ ‌on‌ ‌...
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COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising....
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Alphabet Beats Estimates On Advertising Rebound
Alphabet reported its third quarter results, beating consensus estimates, amid an increase in advertiser spending....
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Pinterest Expects 60% Sales Growth Thanks to Ad Rebound
Pinterest announced its quarterly results, beating estimates and providing some good news for the advertising business. Pinterest reported quar...
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AT&T Exploring Ads On Your Cell Phone For a Price Discount
In case anyone thought they didn’t see enough ads, AT&T wants to put ads on your phone in exchange for a whopping $5 off your bill....
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