Google has been trying to relieve publisher concerns over its Accelerated Mobile Pages (AMP) technology. On Thursday, the company announced that it wants to make the technology available to the entire web by turning it into an industry standard. By…
All Websites Should be Using AMP
John Mueller, a Webmaster Trends Analyst at Google in Switzerland, confirmed what everybody is thinking, Google and the AMP Team ultimately intends for almost all sites to display AMP versions for mobile devices. “If you ask the AMP team, they…
Google Offers Office Hours for AMP Help in 8 New Languages
Google has been holding a number of AMP office hours hangouts to help publishers better understand how to implement Accelerated Mobile Pages (AMP) on their sites and deal with the various issues and scenarios that come along with that. Google…
Google On AMP As a Ranking Signal
Google has been talking up Accelerated Mobile Pages (AMP) for months, promising a February launch date for when it would start sending search traffic from Google results to pages using it. Many are no doubt wondering if utilizing AMP will…
Google Announces AMP In Search Results
As reported on Tuesday, some users were already seeing AMP results in Google mobile search results, but there was no official announcement. A previous report from Ad Age indicated that the launch would come on Wednesday, and Wednesday indeed, Google…
Google Sends Search Console Messages About AMP
Google is starting to send some publishers messages about AMP in Search Console. G-Squared Interactive digital marketing consultant Glenn Gabe shared a screenshot on Twitter (via Search Engine Roundtable) showing what it looks like. It tells publishers: Google has detected…
Google Adds Google Analytics Support for AMP
While this was always intended to be part of the whole thing, Google just announced Google Analytics support for Accelerated Mobile Pages (AMP), which the search engine will start sending traffic to next month. Earlier this week, Google said AMP…
Good News About Google’s Big Upcoming Change
A lot of webmasters and publishers are gearing up for Google’s big Accelerated Mobile Pages launch next month. Sometime in late February, Google will begin sending search traffic to AMP pages. A lot of publishers are no doubt interested in…
Google Invites You To Try AMP Features in Search Console
Google recently said that it will start sending search traffic to Accelerated Mobile Pages sometime in late February. Just ahead of the holidays, Google was found to already be showing AMP-related errors in Search Console to some users. This week,…
The Next Big Phase of Google Search Is Coming In February
In October, Google announced Accelerated Mobile Pages, a new open source project, which is basically its answer to Facebook’s Instant Articles. Like Instant Articles, the purpose of the project is to enable web pages to load more quickly on mobile…