T-Mobile is doubling down on its partnership with Starlink, offering switchers a free year of satellite-based cellular coverage.

T-Mobile announced its Direct-to-Cell Satellite Service beta program in December 2024, relying on Starlink to help it cover traditional dead zones. The company emphasized the benefits of the program in its announcement at the time.

Eliminating dead zones with cell towers in space – aka direct-to-cell satellites – is becoming a reality and hit a new milestone today. T-Mobile (NASDAQ: TMUS) opened registration for a beta program coming early next year as Un-carrier partner and satellite technology trailblazer, Starlink, continues to launch direct-to-cell satellites into orbit at a rapid pace.

According to The Mobile Report, the program has been so successful that T-Mobile is now using it as an incentive to convince customers to switch the magenta carrier. The promotion is only available to new customers who have signed up for the Starlink beta program.

In addition, the promotion is only available online, through the company’s Virtual Retail sales, with phone and store personnel instructed to transfer customers interested in the deal to the Virtual Retail team.

It’s unclear at this time if the company plans to eventually make the service available to existing customers.