Accenture has a new report out called Organizing for Digital Success, which is based on the survey of over 200 digital executives in the U.S. at companies with revenue of $1 billion to over $75 billion. These include CMO CDO, CIO, SVP, VP, and senior digital executives at companies in the consumer-packaged goods, manufacturing, retail, financial services, communications, media and technology, SaaS, healthcare, hospitality, and travel industries.

The report found that nearly a third of companies are not satisfied with the skill sets of employees in their digital organizations.

As a spokesperson for Accenture told us in an email, “The study found there is a significant gap in the skill sets wanted and the skill sets possessed by digital organizations, and 4 in 5 (81%) of the digital executives surveyed voicing the need for additional hiring.”

“This data shows a clear disconnect between expectations and reality in the digital branches of many organizations,” they added.

To give you an idea of what these companies are actually wanting their employees to achieve, here’s a look at the KPIs being measured:

Despite a troubling amount of dissatisfaction, most respondents feel that their companies are either on par with their major competitors (42%) or that they are the sector leader (27%) in terms of digital capabilities. Only 7% think they’re trailing behind the majority of their competitors. 24% believe they’re in the middle of the pack.

You can find the full report here.

Images via iStock, Accenture