The recent Super Bowl was the most watched television program in history accumulating over 111 million viewers for the big game. With so much media attention, it’s a given that the Twitter-verse and Facebook would ignite with opinions, emotions, posts, tweets and everything in between.
Recent data confirms that this is true, in fact, the info shows a 60 percent increase in buzz from previous years.
Engagement rates– Actively “engaging” in Tweeting, Posting, Pinning, Stumbling, etc… about Super Bowl related information.
This first graph shows engagement rates for Super Bowl and non Super bowl related posts from December 2011 to February 2012.
The second graph reveals engagement rates for game and non-game related posts during the actual game.
The third graphic details daily engagement rates from January 2012 to February 2012.
The fourth and final graphic shows hourly engagement rates for Super Bowl related posts on game day.