Alphabet CEO Sundar Pichai has unveiled Bard, Google’s conversational AI and answer to OpenAI’s ChatGPT.

Pichai previously signaled a company “code red” in response to ChatGPT’s popularity. Executives were so concerned about ChatGPT that founders Larry Page and Sergey Brin came back to help the company come up with an answer.

In a blog post, Pichai took the wraps off of the company’s efforts:

It’s a really exciting time to be working on these technologies as we translate deep research and breakthroughs into products that truly help people. That’s the journey we’ve been on with large language models. Two years ago we unveiled next-generation language and conversation capabilities powered by our Language Model for Dialogue Applications (or LaMDA for short).

We’ve been working on an experimental conversational AI service, powered by LaMDA, that we’re calling Bard. And today, we’re taking another step forward by opening it up to trusted testers ahead of making it more widely available to the public in the coming weeks.

Pichai touted the many ways Bard can be used:

Bard seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of our large language models. It draws on information from the web to provide fresh, high-quality responses. Bard can be an outlet for creativity, and a launchpad for curiosity, helping you to explain new discoveries from NASA’s James Webb Space Telescope to a 9-year-old, or learn more about the best strikers in football right now, and then get drills to build your skills.

Pichai also makes clear the company’s intention to aggressively integrate Bard and similar tech into its core search:

AI can be helpful in these moments, synthesizing insights for questions where there’s no one right answer. Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner. These new AI features will begin rolling out on Google Search soon.

With Microsoft planning to unveil ChatGPT-powered Bing search and Google moving forward with Bard, the search industry is on the verge of a major evolution.