Shareaholic just released its Q2 Social Media Traffic Report. Out of the eight top social networks (Facebook, Pinterest, Twitter, StumbleUpon, Reddit, YouTube, Google+, and LinkedIn), only Facebook saw an increase as a source of social media traffic referrals, up 10.09%.
Even number two Pinterest, which saw huge growth the previous quarter, started down the opposite path decreasing 19.38%. Out of these eight networks, only LinkedIn saw a bigger decrease than StumbleUpon quarter to quarter. StumbleUpon fell 39.12%.
Year-over-year, the picture looks substantially better for StumbleUpon as it’s one of only three of the networks to actually see an increase (Facebook and Pinterest being the other two). Over this time, StumbleUpon saw a positive 13.33% change.
“In the last 13 months StumbleUpon’s share of traffic peaked just shy of 1% in March 2014,” writes Shareaholic’s Danny Wong. “Growing slightly year-over-year, last month, it drove a modest 0.60% of overall traffic to sites, up 13.33% (0.07 percentage points) from 0.53% in June 2013.”
“Content discovery continues to be a huge and growing space,” he says. “Though because of limited opportunity for users to “engage” with the platform, marketers and publishers will have to cross their fingers hoping their stories will be recommended, over and over again, to StumbleUpon’s plethora of content-hungry users.”
StumbleUpon sits in the number four spot behind Twitter, which saw year-over-year decline of 18.12%.
Images via StumbleUpon, Shareaholic