StumbleUpon Gets Privacy Policy Update

Chris CrumSocial Media

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StumbleUpon has sent an email to users discussing some updates it is making to its terms of service and privacy policy. The privacy policy updates is effective now, but the update to the terms begins next month.

Part of the changes to both has to do with joining StumbleUpon using Facebook and Google accounts. This was apparently not covered in the previous version. The company also now provides more explanation of the data it collects.

Here's the email in its entirety:

Over the past few months, we've been working hard to make StumbleUpon even more amazing than it already is. We've launched in the UK, created personalized suggestions as you Stumble, and pushed updates for our iPhone and Android apps. As part of this effort, we have updated our Terms of Service and Privacy Policy to cover these new features, to be more transparent to our users, and to be easier to understand.

We know you (usually) enjoy reviewing legal forms as much as you enjoy doing your laundry, but please take some time to read through these changes (perhaps while you're doing your laundry). To make things easier, here are some updates we have made:


  • The Terms of Service and Privacy Policy now cover our newest products and features, such as our mobile and web applications and the ability to join StumbleUpon using your Facebook and Google accounts.
  • As you know, StumbleUpon is a personalized content discovery service, so our primary goal in collecting data is to improve the content recommendations we make to you. In our updated Privacy Policy, we provide a fuller explanation of the data we collect, how we use it, and the options we provide regarding your personal information.
  • In our mission to help you discover great content from across the Web, we clarify in our Terms of Service that while StumbleUpon refers and recommends its content, most of this content is controlled by third parties.
  • We have inserted headings in both the Terms of Service and Privacy Policy for ease of reference, and made some clarifying legal changes.


The Terms of Service will be effective for existing users as of Oct. 15, 2012. The update to the Privacy Policy is effective immediately. To read them in full, please visit our new Terms of Service and Privacy Policy. We hope you find these updates helpful and clear.

If you want to skip right to the part of the privacy policy, where StumbleUpon outlines just what data it actually collects, you can find that by going to number 7.

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.