A new study from Retrevo (over 1,000 non-Retrevo users) looks at interest in the iPad ahead of Apple’s Worldwide Developers Conference next week. The company emailed WebProNews with a round-up of significant findings.
So without beating around the bush, let’s just get to them.
Study Highlights:
– 52% of people surveyed say they "don’t need" an iPad
– 38% of people say the iPad is "too expensive"
– 10% of people are "waiting for a good excuse" to buy an iPad
Obviously competition for the iPad is on the way, and it has been widely speculated that Google’s Android will play a major role in that. Retrevo asked people interested in buying a tablet, "What would make you buy an Android-based tablet over an iPad?"
– 53% say they’d get the Android-based tablet, "If it was less expensive than the iPad."
– 33% say they’d get the Android-based tablet, "If Verizon was the carrier."
– 28% say they’d get the Android-based tablet, "If it was discounted as part of a subscription service (like a cell phone contract)."
– 22% say they’d get the Android-based tablet, "for other reasons."
– 16% say they would still buy an iPad, regardless.
This week Apple announced that it sold 2 million iPads in less than 60 days. Last Friday, the company began the iPad’s international push. It will be quite interesting to see how iPad sales hold up as the competition makes its way into the marketplace.
Which would you rather have: an iPad or an Android tablet? What would make you choose one over the other? Tell us.
