Square Makes Buying Coffee Easier

Chris CrumeCommerce & Retail

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Back in May, Square killed the Square Wallet app in favor of a new one called Square Order. The app is described as "the easiest way to order for pickup from local shops, cafes, and restaurants — available in SF and NYC. Choose items you would like to pick up and they will be ready when you arrive."

Users can find what they want from a local business, pay and tip from their phone, and get a notification when the order is ready.

Now, Square Order has some new bells and whistles that allow people to order a cup of coffee from participating businesses (which so far includes Blue Bottle Coffee), and have it ready for them (in theory) as soon as they get to the business to pick it up.

The app utilizes what Square refers to as Arrival Prediction and Buyer Preference to take as much friction as possible out of the coffee buying experience.

"With this unique technology, buyers can pre-order knowing that their order will be ready when they arrive the same or next day," Square says of Arrival Prediction. "Sellers get alerts to prepare orders when the buyer is close by, providing hot coffee and a cool experience."

The company explains Buyer Preference: " Daily order customizations are saved so people can easily find their favorites within the app and quickly make their order in just a few taps."

"We're always looking for new ways to foster hospitality at our stores and acknowledge regular guests,” said Blue Bottle CEO James Freeman. “We are excited to partner with Square to continue to offer a quality experience for our guests while serving coffee in a much more streamlined fashion.”

Square has reportedly raised a new $150 million round of funding at a $6 billion valuation.

Image via Square

Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow Chris on Twitter, on StumbleUpon, on Pinterest and/or on Google: +Chris Crum.