Square, the mobile payments company co-founded by Twitter co-founder Jack Dorsey, just announced that it is removing a 15¢ transaction fee on credit card payments – a move that is sure to capture merchants’ attention. The company says:

Now when you swipe a card with Square there is just one fee: 2.75%. What you see is what you pay.

Square lets you accept credit cards quickly and easily, using what you already have in your pocket: your phone. When you want to know how much money you’ve made, you no longer have to wade through a complex maze of hidden costs and fees. Just simple multiplication and you know what will be in your bank account.

Before dropping the fee, users had to pay both the 2.75% and the 15¢ fee.