Spotify has scored a major win over competitors, securing an exclusive deal with Joe Rogan.

The Joe Rogan Experience is one of the most popular podcasts on the planet, with millions of listeners per episode. The podcast also attracts a bevy of high-profile guests.

In making the announcement on Instagram, Rogan emphasized that this was just a licensing deal, and that Spotify would have no creative control.

“Starting on September 1 the podcast will be available on Spotify as well as all platforms, and then at the end of the year it will move exclusively to Spotify, including the video version,” wrote Rogan.

“It will remain FREE, and it will be the exact same show. It’s just a licensing deal, so Spotify won’t have any creative control over the show. They want me to just continue doing it the way I’m doing it right now.

“We will still have clips up on YouTube but full versions of the show will only be on Spotify after the end of the year.

“I’m excited to have the support of the largest audio platform in the world and I hope you folks are there when we make the switch!”

Spotify has been trying to branch out and show it’s more than a music service. This deal is a big step in that direction.