SoftBank Taps Goldman, JPMorgan for PayPay’s $2B US IPO in 2025

SoftBank has selected Goldman Sachs, JPMorgan, Mizuho, and Morgan Stanley to lead a potential US IPO for its Japanese payments app PayPay, aiming to raise over $2 billion by Q4 2025. With 58 million users, PayPay seeks global expansion amid a rebounding IPO market. This move validates SoftBank's aggressive fintech strategy.
SoftBank Taps Goldman, JPMorgan for PayPay’s $2B US IPO in 2025
Written by Corey Blackwell

In a move that underscores the growing ambition of Japanese fintech to conquer global markets, SoftBank Group Corp. has tapped a cadre of Wall Street heavyweights to orchestrate a potential U.S. initial public offering for its payments app PayPay. Sources familiar with the matter, as reported by Reuters, indicate that the conglomerate has selected Goldman Sachs, JPMorgan Chase & Co., Mizuho Financial Group, and Morgan Stanley to lead the preparations. This development comes amid a resurgence in U.S. IPO activity, buoyed by robust tech earnings and easing trade tensions.

PayPay, launched in 2018 as a joint venture between SoftBank and Yahoo Japan (now part of LY Corp.), has rapidly ascended to dominance in Japan’s digital payments sector. With over 58 million registered users and a network spanning millions of merchants, the app leverages QR code technology to facilitate seamless transactions, from everyday purchases to bill payments. SoftBank, which holds a majority stake, has been vocal about its IPO aspirations for PayPay since at least 2023, viewing it as a crown jewel in its portfolio of tech investments.

Strategic Timing in a Rebounding Market

The potential listing could raise more than $2 billion, with a possible debut as early as the fourth quarter of 2025, according to details shared in the CNBC report citing Reuters sources. This would mark SoftBank’s first major U.S. listing since the blockbuster IPO of chip designer Arm Holdings in 2023, which debuted at a $54.5 billion valuation and has since soared to over $145 billion in market cap. Insiders note that SoftBank’s decision aligns with a broader thaw in the IPO market, where earlier uncertainties tied to tariff policies under the Trump administration had dampened enthusiasm.

Beyond the financial windfall, the IPO represents a calculated bet on PayPay’s expansion beyond Japan. The app has already inked partnerships with global players like Alipay for cross-border payments, positioning it to challenge incumbents such as PayPal and Square in the U.S. and elsewhere. SoftBank’s founder, Masayoshi Son, has long championed aggressive growth through his Vision Fund, and PayPay’s U.S. flotation could provide fresh capital to fuel international ambitions, including potential acquisitions in the fintech space.

Ownership Dynamics and Valuation Challenges

Ownership of PayPay is fragmented, with SoftBank controlling about 52%, LY Corp. holding 48%, and minor stakes from entities like India’s Paytm, which SoftBank also backs. This structure adds complexity to the IPO process, as regulators and investors will scrutinize governance and revenue streams. PayPay’s business model relies heavily on transaction fees, merchant services, and data analytics, generating billions in annual revenue amid Japan’s push toward a cashless society—where digital payments now account for over 30% of consumer spending.

Valuation will be a focal point, with analysts drawing parallels to Arm’s success but cautioning about fintech volatility. Recent posts on X (formerly Twitter) from financial observers highlight bullish sentiment, with one noting SoftBank’s track record in turning Asian tech bets into global winners. However, challenges loom: intense competition from U.S. giants and regulatory hurdles in data privacy could temper investor appetite. The Economic Times reports suggest the deal could eclipse $2 billion, potentially valuing PayPay at tens of billions, depending on market conditions.

Broader Implications for SoftBank’s Empire

For SoftBank, this IPO is more than a liquidity event; it’s a validation of Son’s high-stakes investment philosophy, which has weathered hits like WeWork but scored wins with Alibaba and now Arm. By listing PayPay in the U.S., SoftBank aims to tap into deeper capital pools and enhance its global profile, especially as it navigates a portfolio heavy in AI and tech startups. Industry insiders speculate this could pave the way for similar moves with other holdings, such as India’s Flipkart or Southeast Asia’s Grab.

Yet, risks abound. The global payments arena is fraught with geopolitical tensions, including U.S.-China trade frictions that could affect PayPay’s ties to Alipay. Moreover, as WebProNews outlines, the timing hinges on sustained market momentum—any economic downturn could delay or derail the offering. Still, with banks like Goldman and JPMorgan at the helm, SoftBank appears poised to execute a deal that could redefine its fintech footprint.

Looking Ahead: Fintech’s Global Convergence

As preparations ramp up, attention turns to PayPay’s growth narrative. The app’s integration of advanced features like credit scoring and loyalty programs has driven user retention, but scaling in the U.S. will require localization and compliance with stringent regulations like those from the Consumer Financial Protection Bureau. Sentiment on X reflects optimism, with traders buzzing about PayPay as a “strategic play in the digital payments race,” echoing analyses from Ainvest.

Ultimately, if successful, this IPO could accelerate the convergence of Asian and Western fintech ecosystems, offering investors a piece of Japan’s digital transformation while bolstering SoftBank’s war chest for future ventures. As one source close to the matter told Reuters, the move is “about unlocking value in a market hungry for innovative payment solutions.” With the pieces now in place, the financial world watches closely for what could be one of 2025’s marquee listings.

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