SMX Advanced is officially underway in Seattle, and the first session was: The Periodic Table Of SEO: 2012 Edition. SMX’s official description for the session is as follows:
We introduced the Periodic Table Of SEO last year at SMX Advanced. Since then, new elements have been discovered, such as a penalty for pages top-heavy with ads or boosts for being in Google+. Meanwhile, Google warns that an “over-optimization” penalty may be coming.
Here’s the speaker list:
Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land (@dannysullivan)
Q&A Moderator: Jonathon Colman, Internet Marketing Manager, REI (@jcolman)
Jeff MacGurn, VP of SEO, Covario (@yerrbo)
Mark Munroe, Senior Director, SEO, Reply (@markemunroe)
Kristine Schachinger, Founder/Consultant, SitesWithoutWalls.com (@schachin)
Chris Silver Smith, President, Argent Media (@si1very)
Here’s what attendees are saying about the session on Twitter (we’ll update as the tweets pour in, so feel free to keep refreshing). It will be almost like being there:
Good thing Google is adding its Browser Size tool to Google Analytics, where you can see what content is actually above the fold on your pages.
Even Danny’s taking the time to chime in on Twitter:
Pinterest strong overall. No wonder Bing’s Duane Forrester recommends it so highly as a Penguin recovery tip.
I’d add that the majority of those images are hosting on Imgur (which hit 2 billion page views per month recently). Read here about how Imgur can drive big traffic to product pages (and they don’t even have iPhone and Android apps yet. They’re coming this fall.)
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If you want more of a liveblogged account of the session, Barry Schwartz has one at Search Engine Roundtable.