Shop Till You Drop On Mobile Devices With Google Shopping


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I have not yet purchased a single thing on my mobile device. I have the Amazon mobile app, but it's just not a very consumer friendly mobile app as far as the shopping experience goes. Maybe things will start to look up for the mobile shopping experience as Google Shopping has now launched for mobile devices and tablets.

But wait, isn't Google Shopping already available on mobile devices? You would be correct, but it has been redesigned to take full advantage of the medium. The redesign is called the "new Google Shopping experience" and will be based on product listing ads.

The new Google Shopping for mobile will imitate the desktop version by allowing customers to compare different products with the help of pictures and descriptions. Tablet devices are also getting search refinements so that shoppers can find exactly what they're looking for.

Google has specifically built two different shopping experiences for phones and tablets to fit in with what people are doing most often on these devices. Since most people use their tablet at home while watching TV, Google shopping will be attuned to help people find the products they see advertised on television.

Google has also set up a few incentives for merchants to start driving up sales across smartphones and tablets:

  • Both new and existing merchants who create Product Listing Ads by August 15, 2012 will automatically receive a monthly credit for 10% of their total Product Listing Ad spend through the end of 2012.
  • Existing Google Product Search merchants who are new to Product Listing Ads can receive $100 AdWords credit toward Product Listing Ads if they fill out a form before August 15, 2012.
  • Unfortunately, Google still isn't listing guns on their shopping portal. They do, however, have a wide selection of airsoft guns.