Search Engine Strategies Chicago is currently underway, and attendees are tweeting their takeaways from the sessions.
This year there was rapping:
Here’s the keynote from Mikel Chertudi:
Here are some of the interesting points made that people found worth sharing:
Great idea – use SEM Rush on your competitor websites for keyword research. @sammichelson #SESChi @SESConf
RT @joshdaire When doing local SEO rem zip codes, streets, events, areas, regions rather than just cities @sammichelson #SESChi @SESConf
Going to #seschi can improve your #klout http://t.co/bMoOUnYH
93% of buyers (online or in store) use #search prior to making purchase, 86% search for non-branded queries #SEO #seschi
Interactive marketing budget allocation will reach $76.3 billion – #Search represents 43%, #SocialMedia is 6% (Long live #SEO) #seschi
Who cares about someone with 8million followers. It’s the people with authority that matter. #seschi
More on G+/SEO: “We’re all concerned about brands starting to dominate Google’s search results.” – Arnie Kuenn, Vertical Measures #seschi
Most people come to your site 5-8 times before there’s a conversion to a sale/donation #seschi
Average conversion for PPC is .1% with clicks also weighted toward people who click more often in general. Small user set; diversify #seschi
“it’s not natural to have 80% of your site’s links point to your homepage w/ the same anchor text” – @lorenbaker #seschi
Instant follow button vs just a link to your website is less clicks & easy. Creates a fluid experience – @brightedge #seschi
68% of marketers have generated leads from at least 1 major social media network – @andreafishman #seschi
22.5 % of all Facebook driven sales paths have Facebook and search clicks involved @aarongoldman #seschi
















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